Patricia Ribeiro Reinert

Reporting directly to the Partners, I began the journey of building the People and Culture area, aligning with the goals of international expansion. I acted as the guardian of culture, collaborating with leaders to translate macro strategies into HR policies and procedures. Here's a brief list of my contributions: Led initiatives to strengthen our Employer Brand through internal campaigns and social media engagement, resulting in a significant increase in attraction and retention. Served as a Business Partner, providing strategic support to leaders through insights for decision-making. Implemented talent acquisition strategies, including hunting approaches and candidate experience enhancement. Developed and executed people development programs, including performance evaluations, succession planning, and leadership training, fostering a culture of continuous learning and growth. Conducted seamless onboarding processes to assimilate new hires into our culture and align them with company objectives from day one. Established performance evaluation, salary structures, job descriptions, and career progression plans with transparency and equity. Led programs focused on diversity and inclusion, well-being, and harassment prevention, cultivating a supportive and inclusive work environment. Designed and implemented incentive programs such as variable compensation, boosting engagement and goal achievement, including profit-sharing schemes. Led the development and monitoring of key performance indicators and organizational goals, driving business growth and promoting a culture of continuous improvement. Orchestrated the personnel budgeting process, enabling accurate forecasts and scenario simulations to support strategic decision-making. Managed HR, Finance, Administrative, and vendor teams.

In this role, reporting directly to the CEO and the Board of Directors, I played a key role in transforming HR practices and driving organizational excellence across the Mainhardt Group. Some key achievements include: I developed and implemented a comprehensive people strategy, covering talent acquisition, performance management, and employee engagement initiatives. I introduced the "People Cycle" project, integrating performance evaluations, feedback sessions, 1:1 meetings, and individual development plans to enhance employee productivity and satisfaction. I established and monitored key HR metrics, including absenteeism and turnover rates, to guide data-driven decision-making and optimize workforce performance. I initiated and conducted employee engagement surveys, leading subsequent action planning efforts to address identified areas for improvement. I successfully renegotiated collective bargaining agreements and actively participated in labor-related processes, contributing to the improvement of employee relations and the reduction of legal risks. I negotiated benefit packages with vendors, achieving cost savings while maintaining or enhancing service quality. I optimized recruitment processes, leveraging technological solutions such as the Solides platform to streamline hiring workflows and minimize time-to-fill metrics.

I enhanced the strategy and management of the entire Recruitment and Selection process, in addition to providing specialized training for potential leaders. Implemented the People Cycle, encompassing Performance Evaluation, feedback sessions, 1:1 meetings, individual development plans, and career paths. Developed Organizational Development Programs for leaders and employees at all levels. Introduced Well-being Programs, including the SOL Program (Safety, Organization, and Cleanliness). Strengthened the employer brand and implemented programs to attract, engage, and retain talent. Operational management of Payroll, Personnel Department, and Benefits. Implemented effective work policies and instructions, as well as integrated Payroll and GPS-enabled time clock systems, optimizing processes and ensuring a reduction in the number of labor lawsuits. Conducted union negotiations and managed occupational health and safety programs. Supervised the area budget and supported the management of people-related budgets in other areas. Co-managed labor processes and conducted comprehensive training in areas such as diversity and inclusion, mental health, and harassment prevention. Conducted organizational climate surveys and implemented significant improvements to ensure a more positive and productive work environment. Introduced a Goal Management program and communication rituals, strengthening organizational alignment and effectiveness. Conducted internal and external audits to ensure compliance and operational efficiency, resulting in a reduction in the number of labor lawsuits against the company. Implemented a time tracking system, significantly reducing overtime costs. Conducted climate surveys, implemented action plans, and adjusted commissioning strategies to improve compensation and reduce turnover, effectively managing fleet-related costs.

As an HR consultant at 50/50 Consulting, I specialized in providing strategic HR solutions tailored to the unique needs of various clients across different industries. Key contributions include: Leadership in strategic projects focused on leadership development, succession planning, talent assessment, and diversity initiatives. Providing end-to-end recruitment services, recruiting and selecting high-level candidates for executive positions and complex roles. Advising clients on organizational change management, process reengineering, and policy development to drive efficiency and effectiveness. These experiences have enhanced my expertise in recruitment, onboarding, personnel administration, training and development, performance management, employer branding, and strategic planning. My skills include effective communication, results-oriented approach, analytical mindset, and the ability to thrive under pressure, making me a valuable asset to any organization.

Reporting directly to the CEO, I played a crucial role in driving organizational restructuring efforts and optimizing operational processes. Here are my key contributions: I led the implementation and management of reorganization initiatives throughout the company, aiming to enhance structural and environmental efficiency, providing strategic support to front-line managers across all business units. Orchestrated the restructuring of all HR subsystems, including recruitment and selection, training and development, compensation and benefits, and the establishment of new contractual models, internal regulations, and other relevant documents. Implemented a robust payroll system integrated with electronic timekeeping, simplifying payroll administration and ensuring accuracy and compliance. Played a crucial role in establishing the Quality and Processes department, developing quality standards, manuals, and reporting structures to enhance operational efficiency and ensure compliance with industry standards. Provided administrative and commercial support, including supervision of marketing activities, warranty management, and facilitation of billing processes, resulting in a substantial increase in company revenue within a 10-month period, surpassing the last 3 years. Collaborated with the technical team to identify process improvements, resulting in a significant reduction in service time from two days to one day by hiring an apprentice for warehouse operations to optimize material sorting for each project.

During my time as a Professor at the UNIASSELVI Group, I had the privilege of imparting knowledge and guiding students in the field of Administration. My responsibilities included: Developing lesson plans, creating educational materials, and mentoring students throughout their academic journey. Designing and administering assessments, including exams and coursework evaluations, as well as overseeing thesis projects. I was recognized as "Friend of the Class" during the graduation ceremony, highlighting my commitment to the success and guidance of students.

As an HR Analyst at Martinelli Advogados, I played a multifaceted role that encompassed recruitment, strategic HR planning, and talent management. Some of my key achievements include: I led recruitment and selection efforts for the headquarters and 14 branches, actively participating in job fairs and career events to attract high-level talent. I developed and executed trainee and apprenticeship programs, cultivating a pipeline of qualified professionals and promoting a culture of continuous learning. Led strategic HR initiatives, including performance management, compensation planning, and employee engagement surveys, driving improvements in organizational effectiveness and employee satisfaction. Managed the HR calendar, overseeing performance evaluation processes, compensation reviews, and leadership development programs. Implemented and monitored HR metrics, providing insights to guide decision-making and drive continuous improvement initiatives. Cultivated a culture of compliance and adherence to organizational values, disseminating best practices and ensuring alignment with internal policies and procedures. Led change management processes, facilitating discussions with leaders and implementing solutions to effectively address organizational challenges. Implemented customized HR projects and solutions to meet client needs, driving positive results and offering value-added services. Contributed to reducing employee turnover through data-driven analyses and implementation of targeted retention strategies.

I was able to play a crucial role in ensuring the efficient operation of the clinic's administrative wing while providing essential support to the Human Resources department. Here's how my contributions had a significant impact: I led comprehensive administrative support, coordinating seamless communication channels between team members and patients, fostering an environment of trust and efficiency. I optimized document organization protocols, meticulously preparing and managing documentation for rigorous audits conducted by the Department of Health, ensuring compliance with regulatory standards. I exceeded expectations in handling the complex process of billing for treatments both for health insurance plans and governmental bodies, optimizing revenue streams and facilitating prompt payment cycles. I conducted key administrative functions, including procurement processes and meticulous inventory management, enhancing operational efficacy and cost-effectiveness. I led the transformation of the unit and associated documentation to meet the stringent requirements for certification by the National Health Accreditation, ensuring adherence to industry best practices and elevating the institution's reputation for excellence. During my time at Fundação Pró-Rim, I consistently demonstrated a proactive approach to problem-solving, leveraging my organizational skills and attention to detail to deliver tangible results. My dedication to optimizing processes and fostering a collaborative environment contributed significantly to the overall success of Fundação Pró-Rim.