Patricia Pereira Teixeira

• Developed and executed multi-channel marketing strategies, driving brand awareness and customer engagement across key global markets. • Managed CRM platforms (Pipedrive, Monday.com, Wrike) and led integrated marketing campaigns, leveraging programmatic ads, OOH, TV Segments, social media, PR, and B2B/B2C activations to maximize reach and engagement. • Led client acquisition and brand positioning efforts and strategies that contributed in revenue growth, overseeing end-to-end execution of 25-40 annual campaigns. • Orchestrated social media and retail activations across 8 international markets, while optimizing marketing budgets and resource allocation. Created proposals and pitched new clients. Oversaw events development in multiple US states, attracting wine consumers and professionals. Coordinated integrated marketing campaigns, including projects on Community Management, PR, Events, Advertising, Programmatic Ads, Trade Marketing and others.

• Developed trade marketing programs for key retail partners, including Walmart, CVS, Sally Beauty, and Burlington. Defined pricing strategies for quotes, promotions, and negotiations, balancing competitiveness and profitability. • Created sales presentations/marketing materials tailored to diverse client needs, enhancing brand positioning. Conducted market analysis and prepared monthly reports to support data-driven marketing and sales strategies. • Led lead generation initiatives and business development strategies, identifying new opportunities for market expansion. Improved CRM and commercial strategies, managing the company’s HubSpot and Range.me accounts. • Handled PR efforts, press releases, and media coverage, while organizing the company’s participation in trade shows, designing and implementing promotional campaigns, and curating the company’s LinkedIn account.

• Developed content-driven campaigns to enhance employee engagement in sustainability, career growth, education, and wellness. Contributed to the editorial and content strategy of Santander Ideas magazine. • Authored 200+ articles for the corporate magazine and intranet, including high-impact cover stories for special editions, while assisting in organizing press conferences and corporate events, strengthening brand visibility and internal communications.

• Supported the development of internal communication strategies, including content planning and website management, and created and edited content for internal social media channels and corporate broadcasts.

Integrated Marketing Communication, Digital Communication, Strategic Writing, Corporate Social Responsibility, Sports Marketing Sponsorship, Latino Literature Studies, Press, Public Relations, Organizational Communications and development of the thesis: “Ecocritical content analysis of the news coverage about Climate Change in the U.S.”

Core: Statistics, Principles of Management, Marketing, Macro and Microeconomics, Managerial and Financial Accounting, Creative Writing, International Relations, Spanish I and II, English, Astronomy and Biology.

Developed an interactive Web-documentary on Child Sexual Abuse as a final research project. Relevant coursework: Created online articles for "Rudge Ramos" newswebsite. Edited and produced radio and TV programs (Audacity and Adobe FinalCut), wrote articles, edited and designed magazine layout (Adobe InDesign).