Patricia Reig Tomasín

• Developed Paid Media paid media strategies that meet business objectives. • Definition and implementation of measurement plans in Google Analytics. • Analysed opportunities to improve KPI´s achievements and company goals.

Business incubator of new B2C digital projects for the Telefónica group, participating in all stages of product development: idea, product definition, design, testing, pricing, branding and reporting in PowerBi and Data Studio. • Developed innovative Travelfy product ready for launch in April 2020. • Achieved Google Analytics certification to perform digital analytics. • Created dashboards in Data Studio and PowerBI to automate collation of data to make it visible in real time.

Led the follow-up and analysis of the B2C budget for all the OBs (Latam and Europe), in order to facilitate senior management decision-making • Identified the key levers to achieve the budget and continuous follow-up with the development of a dashboard which enabled proactive decision-making. • Achieved Mobile Customer Base + 1%, Mobile New Customers + 2% and Mobile terminations -0.5%. • Controlled and managed the B2C KPIs with internal client and areas involved. Reference and coordination point in TEF. • Automated reporting in PowerBI which provided additional information and KPIs in a user-friendly format.

Responsible for having an E2E vision of the business to support the CEO of Latam, supporting the strategic definition of the area and tracking projects within the 13 countries of the region. • Implemented a centralized dashboard in order of controlling 65 projects in Latin America. • Created and prepared reports for Latin America’s CEO, to support management and contribute to the achievement of the project’s KPIs.

Music, e-Health and e-Learning Project Manager: partner’s single point of contact, participation in the creation, development and pricing of the products and in their launch in the 13 Latin American countries. • Deployed regional content platforms and policies to improve and control of the business in the region. • Prepared benchmarks and monitorization of best practices. • Organized the department's annual workshops.

Responsible for postpaid mobile development through a customer migration plan (prepaid to postpaid) in the 13 regional OB´s and the implementation of a sales improvement plan. • Managed and followed-up to the KPIs of the customer migration plan. • Created and implemented the Sales Improvement Plan. • Unified the Telesales contract to a single regional contract.

Custom consulting services to Spanish companies in their internationalization process. Sectoral studies and market tradeshows.