patricia payne

* Management responsibilities: * Management of the core product line * Product strategy, development prioritization and roadmap of future products * Business and partner evaluation * Market requirements specifications for new products * Both qualitative and quantitative market and competitor analyses * Liaising with external third parties to assess partnership and licensing opportunities * Management of key opinion leaders, third party suppliers and new accounts * Corporate and product market communications development and execution including web, print and electronic multimedia * Master’s student coaching

* Management responsibilities * Product portfolio management * o Forecasting, pricing, phase management etc * Market communications (project mgt. & creative direction) * Internal/external product training (theoretical & practical) * Market and competitor research (qualitative) * Customer complaint management

RedFern Applied is a small healthcare marketing consultancy that implements market research, business analysis, strategic problem resolution and management processes for healthcare manufacturers and start-ups looking to succeed with their commercialization programmes. Just like you, we love a challenge so our consultancy expertise is focused on assisting technology lead start-ups and smaller manufacturers looking to realize the full market potential of product & business development opportunities. We can drive ideas or concepts through the commercialization process; from market environment and attractiveness analyses, concept testing, pricing assessments through to successful post-launch management or re-positioning. Our global experience covers a broad spectrum of medical technology and healthcare fields and we act creatively as a partner with our clients to solve their toughest challenges. Our small team is experienced, committed and passionate about adding value and sustainable growth to your business.