Patricia Ang

Drive SEA B2B marketing strategy across Singapore and Malaysia, Lead integrated campaigns, tradeshows, and customer activations, generating qualified leads and boosting revenue. Deliver market insights to shape regional strategy, optimize campaign ROI, and align cross-functional teams with global brand priorities.

Executed integrated marketing campaigns and content strategies, expanding audience engagement across digital and offline channels. Managed events, social media, and PR initiatives, analyzing performance data to optimize results and reinforce brand presence. Collaborated closely with stakeholders to drive campaign success.

Managed multi-channel campaigns and digital initiatives that increased brand awareness and engagement. Developed high-impact content, collateral, and reports to support sales enablement. Coordinated events and lead-generation activities, driving measurable business growth and stronger customer relationships.

Supported full-cycle recruitment and enhanced employer branding through social media. Identified training needs and analyzed program effectiveness. Led initiatives to automate HR processes and promote employee engagement through digital tools and content creation.

Supported recruitment activities and contributed to policy development. Participated in digitization projects, honing project management skills. Created engaging presentations and effectively communicated key messages.

Managed full-cycle HR functions, including payroll processing for 1000+ employees. Prepared employment contracts and supported team-building activities. Contributed to the implementation of HR initiatives and policies.

Identified and initiated potential key accounts. Built strong client relationships through strategic networking. Designed job descriptions and crafted compelling recruiting emails. Optimized recruitment channels to attract top talent. Analyzed HR metrics to improve recruitment efficiency and effectiveness.