Patrice Eid

- Planning, directing, and developing distribution’s operations of the 3 L’Oréal selective divisions: LBD, PPD & LLD. - Optimizing the organizational structure in order to reach business objectives. - Negotiating contracts with existing and new suppliers (commercial terms, pricing, marketing and promotional participation) and maintain excellent relationships with them in order to have better profitability and acquire new brand. - Responsible for managing the daily operations and building good relationships with suppliers, third party payers, doctors, pharmacies, beauty & styling salons in addition to luxury shops. - Ensuring top ranking and market share for Holdal related retail shops. - Maintaining good market intelligence through awareness of market trends. - Focusing on core deliverables such as P&L results, budgeting and enlarging the customers’ portfolio - Reviewing stock availability in order to coordinate with the team regarding good value stock and out of stock items. - Managing and training the team in order to lead them towards achievements of financial targets and sales, while delegating tasks effectively to others and ensure that they have the needed skills to succeed in order to have an effective and efficient flow of activities.

- Handling para and FMCG brands in Pharma channel; sell in and sell out as well as merchandising - Setting clear monthly targets for the sales team by supplier, by sales representative, by account and brands to reach the initial budget. - Following up on the call center to ensure pushing the sales using promotions and to better serve the company’s clients. - Daily control the monthly budget in order to reach the yearly objective. - Developing a market’s sales strategy that guarantees the company’s sales, goals and profitability. - Coordinating marketing activities for all brands including deals with supermarkets and pharmacies which will lead to an increased brand awareness and visibility. - Coaching the team on different levels, in order to have a continuous performance improvement. - Set collections objectives and follows-up on the money collection process, to ensure the continuity of the business.

• Handling UAE, Lebanon, Qatar, Kuwait, Jordan and Syria Markets. • Lead the commercial business agenda in the assigned geographical area through the effective forecasting, planning, coordination, and execution of selling and marketing strategies and activities delivered through Beesline’s business partners. • Establish and develop effective business relationships with local distributors and retailers for the purpose of creating synergies, building brand equity, optimizing distribution and visibility, and capturing business potential. • Commit to and deliver results through the achievement of the budgeted sales and targeted market shares for the brand and key categories.

• Head of Sales Team • Structuring Sales Team routing: Pharmacies & Optical Shops • Recruiting & Training Sales representatives • Sales Strategy • Preparing Sales Reports & Order Books of covered lines • Proposing Merchandising and Trade Marketing activities to brand managers • Handling Public Relation and Deals with potential clients • POS Interior Design Consultancy Services • Outsourcing Management & Follow up • End to end Project Management • Site visits & check up

• Head of Merchandising Team • Performing Merchandising plan • Trade Marketing plan • Scheduling and Implementing Merchandising and Trade Marketing activities • Designing of promotional kits and packs • Improving the image of the 8 brands related to PFDC Laboratories • Handling Public Relation and Deals with potential clients • POS Interior Design Consultancy Services and Drawings • Outsourcing Management & Follow up • Setting Merchandising and Trade Marketing budgets • Recording Merchandising and Trade Marketing expenses • End to end Project Management • Site visits & check up • Sell in and Sell out Analysis and Feedback • Recording the Competitors’ Merchandising and Trade Marketing Activities • Participating to International Merchandising and Marketing Seminars • Presenting Best Practices and Achievements of the team over the Lebanese Market • Training Merchandisers of Middle East at Pierre Fabre Dermo-Cosmetique

Managing both Pediatrics and NICU * Monitoring the performance of the staff * Evaluating on annual basis the performance of the staff * Establishing policies & procedures * Preparing & participating to the Accreditation * Supervising nurse trainees and new employees * Managing the Inventory of the 2 units * Preparing Month schedules to nurses, practical nurse and employees * Collaborating with the Pediatricians and paramedical staff * Collaborating with the Administration