Patrice DJE

Chief Marketing Officer @ Telecel Guiné-Bissau

About

I am a Chief Marketing Officer leading commercial performance, brand strategy and customer value creation in telecom markets.Currently accountable for Millions $ business, I focus on driving growth through pricing, segmentation, data-driven execution and high-impact go-to-market strategies.I have delivered measurable business impact:• +14% Voice market share growth• +25% increase in usage • +200% revenue uplift in underperforming areasI bring strong experience in transformation and brand leadership. I led the full rebranding from MTN to Telecel, ensuring customer retention, brand transition and commercial continuity in a competitive environment.My experience also includes multi-market exposure across 7 African operations, contributing to scalable strategies in digital monetization, customer engagement and commercial performance.I operate at the intersection of business, data and execution — translating analytics into clear decisions and revenue impact.

Country

Guinea-Bissau

City

Bissau

Industry

Telecommunications

Skill

Commercial Strategy, Marketing Strategy, Customer Value Management (CVM) Pricing Strategy

Experience

Chief Marketing Officer

Telecel Guiné-Bissau

2024-8 - Present · 2 yrs 2 mos

Guinea-Bissau

Full ownership of commercial performance Lead brand, marketing, CVM, digital and product strategy Drive revenue growth through pricing, segmentation and go-to-market execution Lead integrated campaigns (ATL, BTL, Digital) and brand positioning

Senior Manager – Prepaid Consumer Business

MTN

2022-1 - 2024-7 · 2 yrs 7 mos

Guinea-Bissau

Led CVM, digital and product strategy Delivered strong growth Improved churn and customer value Achievements: +14% Voice market share growth +25% usage increase

Marketing Products & Services Manager

MTN

2016-11 - 2021-12 · 5 yrs 2 mos

Guinea-Bissau

• Consumer products portfolio Management, P&L • Customer Value Management (Core &Digital &MFS products) • Pricing, Value propositions and GTM Achievements: Data market share growth: 52% → 63% +15% YoY growth (Voice +25%, Data +80%) 2 digits consecutive YoY penetration over 4 years

Digital Services Consultant – WECA Region

MTN

2020-4 - 2020-9 · 6 mos

Côte d'Ivoire

• Designed scalable Go-To-Market frameworks for digital services across WECA OPCOs(Cote d Ivoire, Cameroon, Benin, Guinea Bissau, Guinea Conakry, Liberia, Congo Brazzaville) • Supported cross-market monetization and CVM harmonization • Contributed to Digital Business commercial strategy