aslan patov

* Monitored the market of mobile devices, PCs and TVs to ensure the company had the best offer on the market; * Successfully communicated and controlled SEO agencies to reach goals set by the Marketing and Sales Directors. * Analysis of the results and feedback to the Marketing Director (Google Analytics, Yandex.Metrika and actual sales) * Managed customer enquiries.

* Leading Purchase Decision Journey Expert * Digital & Social Media Strategies Expert * Part of the Agency's Global PDJ Team: development, integration and execution across agencies. * Lead strategist for Pfizer, Castrol & Huawei. * Data & Digital: GSK, Unilever & British American Tobacco.

* Overseeing and implementing: * Digital activations * Data analysis and insights (digital) * Mobile commerce * Team trainings * CRM implementation * Online and social media strategy.

The folk festival was an event held once in the middle of spring each year. I was taking part in the project which started as a hobby being an initiator and planning partner. I was 19 years old when the idea started shaping in my mind and the execution followed quickly. - Pre and Post launch campaigns planning, results tracking and analysis; - Set up of the structure and delegation of duties; - Planning of online communications via several channels including social media and affiliates; - Unique proposition pack development to be distributed among investors for the second consecutive year; - Analysis of data based on sales of tickets, to increase effectiveness and decrease time pressure in the following 2007-2008 events. The festival was very successful and changed mindsets of people who thought that such events were doomed to fail. Today Moscow holds around 5-6 festivals of the same scale run by the people which were guided, informed, inspired or involved by my team. The project got two awards: Letter from the Government of Abkhazia and Golden Pegasus prize.

* At this stage of my career I was supposed to work with a team to conduct researches on Purchase Decision Journeys for a pool of different clients and categories (consumer electronics, FMCG) and bring insights. * Any good study is a product of a consistent process with a set of clearly defined goals and objectives, thorough, structured approach and team skills. My support was mainly required for: * Client meetings and problems/goals definition * PDJ questionnaires design, research scripting * Data team briefings * Purchase Decision Journey analysis and reporting, insights generation * Client feedback and presentation.

* Assisted BAT UK Pall Mall (largest brand) team to launch new campaign in Ireland * Was part of the Tabazon.ch team: helped to maintain relationships with the client, supported the team account wise to execute BAT's first ever ecommerce and online B2C channel project development * Provided Dunhill Tastemakers online campaign support and planning * 1A St.James's online commerce project team member * provided content and website build insights to ensure world class execution and activation * Was involved in a variety of projects across BAT TM&D and KAM Departments * Was planning BAT KAM Intranet launched in 2014 to ensure strong involvement of Key Account Managers including: content planning, engagement mechanics, touchpoints and comms planning