Pat Ma

Lead Nike’s wholesale marketplace in Hong Kong & Macau, partnering with corporate and private retailers to grow the business while evolving store concepts and fleet, via partnership with landlords. • Define marketplace and fleet priorities with partners, from trade‑zone mapping and distribution choices to concept upgrades and store transformation roadmaps. • Translate global brand direction into local commercial and retail plans, aligning sales, operations, supply chain and marketing to deliver consistent consumer experiences. • Co‑create joint investment programs with partners to navigate challenging trading conditions, improve inventory health and rebuild operational capabilities. • Partner with landlords and retailers to bring major sports moments to life in stores and online, strengthening brand presence and driving traffic across the marketplace

Led Oral Care & Grooming categories and the consumer electronics channel for Hong Kong & Macau, accountable for category growth strategies and joint business plans with key customers. • Designed go‑to‑market and category strategies by channel, balancing growth ambitions with P&L and trade spend realities.” • Shifted portfolio and channel focus towards higher‑value segments and stores with stronger shopper potential, using cost‑to‑serve analysis and ROI learnings. • Elevated distributor and customer teams through structured coaching and category‑based selling, leading to stronger joint value creation and execution quality.