Patiphan O.

•Managing all eCommerce strategy of Garnier Thailand. ** Awarded as eCommerce Acceleration, Aug 2025

•Led Garnier Lazada strategy, achieving #top 3 Skincare and #1 Hair color market rank by Oct,2024. •Turn around Garnier business in Lazada and achieving highest market share since shop opening.

•Enhanced the performance of global brand in FMCG category i.e Nestle and Mars. •Managed a team of 5 key account managements for assigned channel to growth numeric and weighted distribution on online platform. •Drove over 150% YoY in GMV and improve profitability of FMCG category by develop promotion planning model and analyzing key growth factors by SKUs level for better product mix – eCommerce revenue growth management (ERGM model).

** Awared as 1st best performer in company, Dec 2022

•End to end campaign implementation from pre-campaign preparation through to post campaign reporting. (Mega, Double date, Seasonal campaign). •Team act as central point of contact to centralized and distribute campaign detail to all stakeholders i.e. commercial team for deal hunting, data team for setting up criteria, marketing team for CRM/CLM. •Optimize and strategize onsite user experience on campaign page across the desktop, app, and mobile site platform.

-Strategic analysis in E-commerce industry. -Business plan in E-commerce industry. -Marketing plan in E-commerce industry.

-Led open-house event. -Speech contest, 1st runner up.