Pathikrit Ghosh

Leading the Ecommerce BU for Eureka Forbes. Manage a team to own end to end growth and revenue metrics. Responsible for defining the Ecommerce and Quick Commerce strategy and operational execution.

Leading the team of KAMs for Ecommerce in Eureka Forbes. Responsible for delivering both topline and bottomline goals by leading partner negotiations and plan product portfolio and GTM.

Managing the largest account of the company. Responsible for setting up operational best practices and GTM playbooks for the nascent Ecommerce team. Recognized for being one of the highest growth drivers in 2023-24.

Managing the premium mobile accessory brand portfolio (boAt, SanDisk, itel among others) and responsible for quarterly JBP + monthly schemes, P/L and scale maximization, negotiation for strategic bets + exclusive SKUs and taking care of the demand and communications on the platform for these brands to drive scale and buyer count.

On a mission to make Mobile Protection category on Udaan the dominant player in the Indian B2B market

Responsible for the sales revenue of Bhilwara district in Udaipur zone. I handled 10 distributors with a combined annual business of 100 cr. and managed a sales team in ensuring sellout targets, auditing and maintaining stocks and looking after in-store and outdoor branding. The most interesting part of this role is the opportunity to identify and build new markets and retailers, and develop insights into shopper buying experience which can be used to organize BTL activations and roll-out targeted schemes to improve business performance.

I went through two stints understanding the sales aspects of two separate businesses of Samsung Electronics. Internet and Mobile (IM): My project was to gain Samsung visibility and counter share from MI Preferred partners in the Multi-Brand Outlet (MBO) channel. I worked with a team to manage vendor relations and also came up with personalized distributor-driven incentive structures to motivate them. Furthermore, I identified gaps in store visibility elements so as to make better use of retail outlet space. Consumer Electronics (CE): I was tasked with performing an analysis of potential-vs-performance for stores in the Regional Retail (RR) channel and conducting a gap-analysis with competitors in terms of Point-of-Sale Merchandising and manpower quality. I was also responsible for creating opportunities to increase premium product sellout.

My project was understanding triggers and barriers to sale of newspapers at full cover price for TOI. I performed a qualitative market survey of customers as well as vendors to identify purchase barriers and distribution issues. I segmented core target audiences into relevant groups and tried to adress their barriers to purchase by coming up with sales scripts for the line boys. I also proposed a customer loyalty program as well as integration with the TOI website to create a paywall model of subscription

I was part of a team that was creating a native online learning platform for TCS employees. I was involved in designing the client-side UI using AngularJS. I programmed part of the server-side functions using Java with Spring Framework. Furthermore, as part of gamifying the entire learning platform, I worked on creating an auto-evaluater program using Python to review employee submissions and their performance.