Paula Pastirčáková

My main responsibilities are: - execute influencers marketing strategies and brand campaigns - coordinate and supervise influencer marketing campaigns for selected markets (UA, HR, BG...) - negotiating influencers costs, working with up budget and evaluating nad analyzing cooperation with influencers based on available date source and information

I become a mother just before the covid period when meeting and travelling in Slovakia was limited. I used the extra time to help my colleagues in marketing team with communicating with our Slovak influencers. Additionally, I developed relations with Slovak and Czech media to spread the word about GymBeam success to quickly adapt to new customer behaviour.

As a first influencers coordinator in GymBeam I communicated with influencers in Slovakia, Czech Republic and supervised Hungary and Romania. After our company expanded to new markets I helped to create influencers marketing campaigns in new countries: Bulgaria and Croatia. I co- organised events and video-shootings with influencers in our Kosice office.

In NEUROPEA I helped brands to increase their visibility in online and offline media. Public relation strategies, which I created, included organization of events for media, content creation and strengthening of media relations. I worked for clients with FMCG businesses, financial services and NGO's. I gained experiences with corporate communication, CSR projects and product communication.

During the traineeship at the European Parliament Information Office I supported the local team in raising the awareness about European Parliament, European Union and it's politics. I helped to organize discussions, events, promoted them on the website and social media. I presented the basic facts about European Union to schools and students.

Realised projects: Visegrad Youth Forum 2013 Aliante 2013 Youth Advisory council 2013 Youth Advisory council 2012

Reaserch Internship at the Slovak embassy in Sarajevo in Bosnia and Herzegovina

Administration, translation of official documents and help with organising of high-level meetings.

Administrative Internship at the Department of South- East European States and Turkey