Pashmi Shah 🍦

Co-Founder & CMO @ GetAWay Ice Cream & Desserts

About

Here to change the narrative of Indian consumers by offering healthy yet tasty choices ! Get-A-Way is India's first healthy ice cream brand which was born out of a kitchen experiment by our mother.At Get-A-Way, we simply believe in doing what we love.

Country

India

City

Mumbai

Industry

Marketing & Advertising

Skill

Microsoft Excel, Digital Marketing, Research, Public Relations, Market Research, Social Media, Marketing Communications, Social Media Marketing, Marketing Strategy, Brand Management, Marketing, Team Management, Strategy, Management, E-commerce, Business Strategy, Integrated Marketing

Experience

Co-Founder & CMO

GetAWay Ice Cream & Desserts

2019-1 - Present · 7 yrs 9 mos

India

Marketing Manager

Jack & Jones - India

2017-7 - 2020-12 · 3 yrs 6 mos

Mumbai Area, India

• Responsible for print campaigns, shoots and celebrity endorsement for JACK & JONES. • Responsible for media buying for all ATL campaigns. • Responsible for sponsorships and like-minded associations for JACK & JONES. • Responsible for marketing budget allocation and control. • Handling ecommerce channel marketing and captive website marketing for www.jackjones.in

Assistant Manager

BESTSELLER

2014-6 - 2017-6 · 3 yrs 1 mo

Mumbai Area, India

• Leading online marketing,visibility & online channel sales of Myntra,Jabong,Flipkart,Amazon,Snapdeal,Paytm & Limeroad for VERO MODA • Development of www.veromoda.in and responsibility for managing website traffic,analytics and online sales. • Leading & managing display campaigns,content alliance,SEO,SEM,email marketing,social media marketing. • Leading influencer outreach program for Vero Moda. • Responsibility for planning and budgetary control of all digital marketing assets • Track, measure, learn, implement and report performance of all digital marketing campaigns, and assess against goals.

Marketing Intern

BESTSELLER

2013-5 - 2013-9 · 5 mos

Interned in “Marketing Department” for the project “Social Media Marketing for Vero Moda, Only and Jack & Jones” • Development of strategies for social media marketing on all platforms such as Facebook, Twitter, Instagram, Pinterest and blogs inorder to create brand awareness and improve brand engagement for all three brands • Understanding consumer behavior for brand awareness on social media platforms through market research in Mumbai zone. • Developed and implemented Very Vero Moda application for improving user engagement and increased fan-base and Digital Lookbook app for click and collect model.