Parul Seth

▪ Led product lifecycle for four new products, with comprehensive positioning and promotional marketing strategies (Case Histories, Web Content, Blogs etc)- catering to $20M end users. ▪ As product owner- devised go-to-market & pricing strategy and market analysis that led to 8% increased gross margin, by bagging $141K worth orders in first two quarters of the launch ▪ Led relay and automation line of transactional business for four channel partners, OEMs, distributors, alliance partners, and VARs; Developed client relationship, pricing strategies, sales pipeline, annual targets and carved product roadmap, leading to increased sales of 15% YOY of key products- 2018-19

▪Expanded Siemens’ visibility spectrum into national utility providers such as BHEL and PGCIL; conducted market analyses, revised G-T-M strategy and won three contracts for new product lines, achieving a growth of $15M of sales, in the automated power substation line of business ▪Awarded Siemens’ Employee of the Month and Star Performer in 2015 and 2017 respectively ▪Negotiated and expanded new line of products for international clients; developed new marketing tactics, pricing strategies and redesigned entire business portfolios leading to 20%+ cost optimization and 4% increase in profit margins; achieved breakthrough savings of $2M with lean manufacturing