Parth Parekh

• Achieved 7x Gross Transaction Value GTV growth in remittance and FinTech verticals through data-driven growth strategies, including customer acquisition and retention. • Built financial and growth plans, including assessing marketing budget requirements, P&L impact, pricing strategies, and quarterly growth projections. • Implemented user growth strategies with a $100K budget, leveraging CRM, performance marketing, pricing discounts, and identifying user friction through data and user research. • Collaborated with finance, product, analytics, marketing, and legal teams to align on goals and drive scalable market growth. • Data-Driven Growth Planning: Developed and executed quarterly data- driven growth plans, translating them into actionable campaigns across user acquisition and retention channels such as CRM, digital marketing, and in-app traffic. • User Behavior Analysis� Analyzed user behavior and metrics to identify opportunities for growth, driving strategic decisions that boosted revenue across Careem Pay’s diverse business verticals. • Experimentation & Measurement: Implemented A/B testing and multi-cell testing across CRM and in-app campaigns, resulting in a 20% improvement in engagement rates. • SQL Usage: Utilized SQL to build dashboards, enabling analysis of large datasets and leading to more accurate targeting and improved campaign effectiveness. • Cross-Functional Collaboration: Collaborated with teams in Product, Operations, and Communications to develop and execute marketing strategies aligned with global business goals, driving market-level growth.

• Team Leadership: Led a team of growth managers, overseeing multi-channel marketing campaigns and ensuring alignment with strategic business objectives. • Budget & KPI Management: Managed a $1 million monthly budget, optimizing Customer Acquisition Cost �CAC� and Lifetime Value �LTV� to maximize returns. • Experimentation: Conducted A/B testing, incrementality tests, and multi-cell testing to refine campaign strategies and improve ROI. • Mobile Measurement: Integrated AppsFlyer as the Mobile Measurement Partner, defining key events for targeting and optimization. • Loan Growth & co-branded cards: Achieved 2,500� new loans per day out of 10,000� total loans daily in Africa, significantly contributing to business growth. • User Acquisition: Planned and executed user acquisition campaigns across CRM and performance marketing channels for both B2B and B2C markets. • Cross-Functional Collaboration: Managed relationships with external partners and agencies to execute high-impact campaigns aligned with business objectives.

• Responsible for revenue growth of Paid subscriptions in the US, UK, Canada, UAE and MENA, Australia • Handling channels such as CRM, Audio Ads, In-App campaigns, Performance Marketing through Google Ads, Facebook Ads and other programmatic channels and Product led initiatives • Planned and now executing CRM campaigns for new user acquisition, retention, increasing engagement and remonetisation of churned users

• Dedicatedly working for New User Acquisition in USA market. Scaled business 10x in terms of Revenue and Used Room Nights from channels like AdWords - UAC, SEM and Facebook, Programmatic, Apple Search Ads. Used holistic Digital Marketing strategy by working on full funnel optimization such as App Store Optimization, Channel Specific Creative Strategy and Customer Journey on App. • Working with Product Management Team to optimize New User Flow on App in terms of Growth and Conversion Team. Increased repeat user by running campaigns through App Dynamic remarketing, UAC for Re-engagement, RTB house, Cretio, Facebook remarketing. • Grew new user of OYO in all markets through referral program. Improved percentage of referrers, activation and conversion of already acquired user by working on CRM and user re-engagement campaign. Tools that I am using -Google AdWords -Search Engine Marketing -Facebook Ads Manager -Google Analytics -App Annie -Singular (MMP) -Snapchat Ads -Twitter Ads -Display & Video 360 -Programmatic and Digital Advertising - Moengage - Clevertap Day to Day Skills -Data Analytics -Campaign Management -Creative Optimization -App Store Optimization -Conversion Optimization -SQL -Product Management -Consumer Experience

• Launched New User Acquisition campaigns in various International Markets such as SEA, UAE and MENA, USA, EU by using various channels such as Google AdWords, Facebook, Snapchat, Programmatic and Affiliate marketing. • Scaled revenue by more than 2x from Mobile App for all International Markets. Managed more than 16 Channel Partners. Managed End to End operation of more than 16 Partners on their vendor on boarding to final billing • Worked with Product Management team to increase registration percentage and booking conversion by20%

Conducted a qualitative market research interviewing 70+ doctors to determine the clinical considerations by doctors while prescribing drugs to the Diabetic patients Carried out competitive benchmarking for type 2 diabetes to identify threats and opportunities for the brand “Januvia” which is the market leader by revenue of 900Crs Used cluster analysis for customer segmentation to create a new marketing strategy which helped to improve efficacy in business pitch of Medical Representatives

• Led the digital and product marketing efforts for the entire engineering business, crafting strategies that drove business growth and market penetration. • Developed and executed both digital and offline marketing strategies to achieve revenue targets, including email marketing, SEO, and Facebook campaigns. • Managed ATL & BTL activities such as trade shows and industry events to enhance brand awareness and customer engagement. • Achieved a 35% business growth by aligning product offerings with market needs and executing targeted marketing initiatives across stakeholders. • Conducted market and customer research to identify key opportunities and address customer pain points, shaping product positioning and messaging. • Evolved from a 1-year internship to a full-time role, demonstrating strong business impact and marketing leadership.