Parth Kapoor

• Assisted in running and monitoring Meta Ads campaigns to improve brand visibility, website traffic, and engagement. • Assisted the team in preparing end-of-campaign reports by tracking basic performance metrics such as reach, clicks, and conversions. • Helped optimize campaigns to reduce cart abandonment by assisting with audience targeting, creatives, and funnel improvements. • Supported the setup of e-commerce websites, including product uploads, basic layout checks, and tracking readiness.

Designed and implemented the business strategy to launch and scale an online clothing store. Oversaw the design and sourcing of prints, Fabrics, etc., and ensured quality and brand identity alignment. Managed social media presence and content strategy, developed and executed digital marketing campaigns, which increased sales and brand engagement. Conducted performance analysis and consumer behavior tracking to refine marketing efforts and identify growth opportunities. Achieved total sales of approximately ₹6,00,000, driven by effective content, branding, and Marketing campaign execution. Oversaw visual branding, ensuring product designs and content aligned with brand identity and market trends. Ran a Meta Ads campaign with a ₹20,000 budget, achieving a ROAS of 3 and generating an order of 100 t-shirts.