Partha Biswas

On Sabbatical: Completed Sloan Fellows program from Massachusetts Institute of Technology (MIT). Served as a mentor and angel investor advising businesses on strategic planning, business infrastructure & governance, revenue & growth strategy, and product/service launches at Martin Trust Center for MIT Entrepreneurship.

ACT, a TMT sector startup and unicorn is a portfolio company of private equity firms TA Associates and True North. ACT is India’s fiber optic pioneer & 3rd largest ISP serving over 2M customers. As COO and the 6th member of the Executive Committee, I oversaw P&L for the largest, flagship region. My leadership team of 9 oversaw ~2500 employees.

Turned around two top-5 business units and delivered double digit revenue and market share growth deploying commercial and GTM strategies and driving operational and execution excellence. Built a profitable direct-to-consumer model. Led go-to-market restructuring and innovated Pre-Sell & Tele-Sell models for Coca-Cola in India.

I was chosen to transform the Hyderabad unit and bring back sustainable revenue and market share growth.

I built the Trade Marketing & Category Development unit to align marketing and operations teams, collaborating across 9 brand teams and 13 operating units. Developed & executed Commercial and Channel strategy and managed system investment on brands and packs. Conceptualised and executed 23 marketing promotions, 4 product launches, and numerous pricing interventions.

This was the beginning of my 12-year career at HCCB, the company-owned bottling arm in India of The Coca-Cola Company, and a top 5 FMCG company.

I collaborated with renowned academicians and consultants to drive the launches of new strategic initiatives. Launched Competency Mapping & Assessment Centre and rolled out Total Quality Management (TQM) across 22 plants.