PARSHA RAFIQ

Senior Brand Executive @ Deshal Limited

About

I’m a marketing professional driven by strategy, creativity, and impact. After earning my BBA in Marketing from North South University, I stepped into the world of brand marketing through Deshal Limited — where I grew from an intern to leading national campaigns as Senior Executive, Brand Marketing. I believe every brand has a story to tell, and my role is to craft that story in a way that connects deeply with people. At Deshal, I wasn’t just managing campaigns — I was shaping the emotion behind each collection. From planning Eid, Puja and Boishakh campaigns to developing meaningful collaborations with banks, news papers & magazines, influencers, media houses and sponsorships with different universities and event planners; I learned how powerful a well-told story can be for business growth. One of my most meaningful projects was “SHAW by Deshal,” a clothing initiative for breast cancer survivors featuring prosthetic-integrated blouses and tops. Collaborating with oncologists and survivors taught me that marketing, at its best, can create both awareness and dignity. Now, as I pursue my MBA at North South University, I’m expanding my strategic and analytical lens — connecting the dots between creativity and business performance. I aspire to continue building purpose-driven brands that don’t just sell — they inspire.

Country

Bangladesh

City

Dhaka

Industry

Apparel & Fashion

Skill

Presentation Skills, Supervisory Skills, Team Leadership, Social Media Management, Cross-functional Collaborations, Digital Media Management, Communication & PR, Influencer Marketing, Market Research, Integrated Campaign Planning, Brand Strategy, Social Media Marketing, Brand Marketing

Experience

Senior Brand Executive

Deshal Limited

2023-2 - 2025-9 · 2 yrs 8 mos

Dhaka, Bangladesh

Senior Executive – Brand Marketing Deshal Limited | Dhaka | Feb 2023 – Sept 2025 As part of Deshal’s brand marketing team, I had the opportunity to lead full-cycle campaign planning and execution across Bangladesh’s cultural calendar — from Eid to Puja from Falgun to Boishakh, and Winter. With no formal Head of Marketing, I worked directly under the Chief Business Officer, leading creative strategy, influencer collaborations, and digital execution. Key Highlights: Directed marketing campaigns end-to-end — from concept inspiration decks for design teams to execution of campaign OVCs and photoshoots. Built partnerships with agencies, influencers, and corporations including Bitopi Advertising, bKash, MTB, City Bank, BRAC Bank and more. Oversaw SMS marketing, print collaborations with The Daily Star, Prothom Alo, and others, ensuring cross-platform brand consistency. Led “SHAW by Deshal”, a CSR initiative creating adaptive fashion for breast cancer survivors, developed in consultation with leading oncologists. Coordinated event sponsorships such as Rishka Festival (Boishakh 2025) and university partnerships with NSU and IUB. Managed brand timelines, budgets, and deliverables through collaborative coordination across design, retail, and digital teams.

Marketing Executive

Deshal Limited

2022-5 - 2023-2 · 10 mos

Dhaka, Bangladesh

Management Trainee

ACNABIN Chartered Accountants

2017-9 - 2018-3 · 7 mos

Dhaka, Bangladesh

Management Trainee ACNABIN Chartered Accountants | Dhaka | Sept 2017 – Mar 2018 Assisted senior auditors in financial audits, client communication, and documentation. Developed an understanding of corporate governance, data accuracy, and accountability — principles I continue to apply in marketing and brand operations.