Parry Ruparelia

CEO & Founder @ Strategy CX

About

As CEO & Founder of Strategy CX, I lead a design-led strategy consultancy built to help organizations move faster, operate smarter, and deliver measurable impact. We partner with global brands to modernize customer experience across digital, physical, and organizational touchpoints. Our approach blends classic strategy and design thinking with the power of AI — enabling clients to streamline complexity, unlock new insights, and create adaptive experiences at scale. I founded Strategy CX with the belief that consulting should be less about slideware and more about execution. Today, I focus on building the systems, teams, and partnerships that let our clients capture value quickly — whether that’s modernizing platforms, reimagining customer journeys, or applying AI to redesign how business gets done.

Country

United States

City

Houston

Industry

Management Consulting

Skill

Service Design, Product Management, Product Design, Video Production, Product, Customer Experience Transformation, User-centered Design, Stakeholder Management, User Experience, Information Architecture, Interaction Design, Requirements Gathering, Experience Design, Mobile, Agile, Creative Direction, Information Design, Requirements Analysis, Client Engagement, Leading Projects

Experience

CEO & Founder

Strategy CX

2024-8 - Present · 2 yrs 2 mos

United States

SVP - Global Digital Experience Transformation Capability Lead

Merkle

2021-11 - 2024-8 · 2 yrs 10 mos

Experience Strategy and Design Leader

LiveArea, a Merkle Company

2020-7 - 2021-11 · 1 yr 5 mos

Working with clients in the Oil & Gas, Healthcare, Pharma, Manufacturing and IT Distribution space to help them to transform digitally, leveraging Experience Strategy and Service Design approaches. #digitaltransformation #servicedesign #experiencestrategy #customerexperience #customerjourney #customerstrategy #storytelling #roadmap #northstarvision

Head Of Experience Financial Services

Publicis Sapient

2018-1 - 2020-7 · 2 yrs 7 mos

North America

I am currently responsible for leading multi-disciplinary Experience design and strategy talent across 8 offices in North America.

Group Creative Director Experience Strategy & Design, Energy & Commodities

Publicis Sapient

2016-1 - 2018-1 · 2 yrs 1 mo

North America

As a Group Creative Director Experience Design and Strategy (Digital Transformation) at PublicisSapient, my task is to educate clients and partners across North America, Asia and Europe about the value of digital business transformation, and to expand our capabilities with a global world class multidisciplinary design team that focuses on Digital Experience Strategy, Service Design and UX. My Duties include; - Ensure that project teams are structured and staffed appropriately as we grow and expand our capabilities - Elevate our creative ideation and delivery - Foster and champion ideas that are break-through and drive results for our clients - Foster collaboration between creative, strategy, technology and client service groups - Work closely with senior leaders to sell in our creative capabilities to clients and prospects - Enhance our creative offering to meet client needs today, anticipate their future needs and ensure our competitiveness with our peers - Enhance our creative reputation among clients and the industry - Articulate and promote a unique creative vision, differentiating us from other consulting firms - Heighten awareness and perception of Sapient Consulting as a digital transformational leader via exceptional work that earns business from clients and attention from media and industry influencers - Help lead and win new business pitches

Director Of User Experience - Practice Lead Energy & Commodities

Publicis Sapient

2014-1 - 2016-1 · 2 yrs 1 mo

Houston, Texas Area

Associate Creative Director UX - Experience Design Energy & Commodities

Publicis Sapient

2011-7 - 2014-1 · 2 yrs 7 mos

London, UK

Head of Digital Experience (Electronic Trading)

Societe Generale

2008-5 - 2011-7 · 3 yrs 3 mos

London, United Kingdom

Single dealer FX platform - working within a global technology team responsible for supporting and driving the growth of all the global FX business. This includes the full set of diverse products that make up FX business including, Spot, Forwards, NDF's, Vanilla and Exotic Options.