Jeongeun Park

Growth Marketer @ Metric Studio Inc. (NNT)

About

I’m a CRM and growth marketing professional with hands-on experience in lifecycle campaign strategy, customer journey analysis, and MarTech implementation. My work focuses on turning user behavior, campaign data, and business goals into more effective and personalized customer engagement strategies.Across projects in retail, QSR, finance, automotive, and e-commerce, I’ve worked on CRM operations, Braze implementation, AI-driven personalization, and analytics-based campaign planning. I’m especially interested in the space where marketing, data, and technology come together to improve retention, engagement, and user experience.My background includes cross-functional collaboration with clients, marketers, developers, and stakeholders, translating insights into actionable campaign logic, journey optimization, and scalable CRM initiatives.

Country

South Korea

City

Seoul

Industry

Marketing & Advertising

Skill

Product Analysis, SPSS Statistics, Video Production, Public Relations, Design Thinking, Strategic Communications, Media Production, Cross-Cultural Communication Skills, Intercultural Collaboration, Public Speaking, Narrative Design, B2B Marketing Strategy, UX Research, User Interface Design, Cross-team Collaboration, Technical Documentation, Market Research, Data-driven Marketing, Cross-functional Collaborations, Customer Journey Mapping

Experience

Growth Marketer

Metric Studio Inc. (NNT)

2025-9 - Present · 1 yr 1 mo

Seoul, South Korea

• Led and supported CRM, lifecycle marketing, and customer engagement projects across multiple industries. • Supported AI-driven CRM and personalization initiatives with global stakeholders, including reporting structure and dashboard design for data-informed marketing decisions. • Built campaign and personalization strategies using Braze and AIQUA, focusing on segmentation, retention, and lifecycle automation. • Conducted customer journey analysis using Amplitude and AIRIS to identify behavioral drop-off points and translate insights into campaign optimization opportunities. • Contributed to MarTech implementation projects, including Braze setup, event taxonomy design, event property documentation, and CRM workflow planning.

UX Researcher

CASTIS Co.,Ltd.

2024-7 - 2024-12 · 6 mos

Seoul, South Korea

• Supported UX and market research projects for KT’s digital services and international clients across Thailand and Vietnam. • Assisted in creating UI/UX documentation, wireframes, and screen planning for the KT CDN Cloud platform. • Draft and translate English-language technical proposals for global B2B clients. • Collaborated with the design and development teams to ensure usability and consistency across interfaces.

Education

Hanyang University

Media and Communication

2022-3 - 2026-2 · 4 yrs

Majoring in Media & Communication with a focus on digital storytelling, UX, and marketing communication. • Completed coursework in consumer behavior, media strategy, and data-driven communication. • Served as a Media Content Ambassador, producing over 25 long-form and short-form video contents for the university’s official YouTube channel. • Developed a strong foundation in content production, audience analysis, and cross-platform communication, bridging creative ideas with measurable engagement.

Birmingham City University

Communication and Media Studies

2025-1 - 2025-6 · 6 mos

Completed an exchange semester focused on Media & Communication, exploring how culture and language shape identity and storytelling. • Produced a bilingual radio documentary titled “Speaking in Tongues: Does Language Change Who We Are?”, interviewing students from Korea, France, Thailand, Mexico, and the Netherlands. • Collaborated with international peers on creative media and documentary projects, enhancing cross-cultural communication and production skills. • Gained a global perspective on media, audience engagement, and digital storytelling through hands-on coursework and field projects.