Paripsa Pandya

Freelance content consultant

Cirkla is a one-stop solution for all your sustainable packaging needs. We aim to reduce plastic pollution by helping brands find alternatives to plastic in packaging. At Cirkla, I head marketing, content and brand management to grow Cirkla's presence digitally and craft a distinct brand identity that aligns with the brand's mission, vision and values.

I conduct heritage, culture and food walks in Vadodara, in association with India Heritage Walks and Sahapedia. I was also part of the India Heritage Walk Festival, February 2020, which was organization in collaboration with UNESCO.

A year-long extensive course wherein we explored a plethora of spheres in the fields of advertising and marketing. The course ended with a 3-month long industry internship wherein students immersed themselves in specializations of their choice. As part of the course, I successfully completed the following modules: - Introduction to Marketing Principles - Understanding Advertising - Consumer Behaviour - Market Research - Brand Management - Creative Development Process - Advertising Campaign & Strategy - Integrated Marketing Communication - Public Relations, Client Servicing & Business Development - Copywriting - Ad FIlm Making - Computer & Creative Designing Skills - Media Planning & Marketing - Account Planning - Retail Communication - Media Law & Intellectual Properties - Digital Marketing Communication - Corporate Social Responsibility - Business Communication - Creative Writing - Diversity Discourse - Event Management - Direct Marketing

Studied Economics, Psychology and English Literature, majoring in Economics in the third year. The papers I studied over the course of BA are as follows - Advanced Economic Theory - Growth & Development - Indian Financial Systems - Elementary Maths & Statistics for Economic Analysis - Evolution of Economic Ideas - Export Management - Social Psychology - Developmental Psychology - American English Literature - Indian English Literature - Mass Communication -Part of the Excellence in the Arts Programme (EXAP), an honourary research programme offered by the college, wherein 12 students out of a batch of 500, are selected and mentored by the faculty. As part of EXAP, I co-authored the following papers: 1. A Psychological Enquiry into the Ethics of Persuasive Advertising 2. Factors Influencing Change in the Cuisine of Regional Communities in Mumbai 3. Brexit Vote: Analysis of factors influencing Britain's decision to leave the EU (Won the 1st prize for the component)