Paridhi Shah

Founder @ Modus Consulting

About

Diverse and impactful fashion business leader with 14+ years of experience in brand building, product strategy, omnichannel expansion, and P&L ownership. I’ve built and scaled fashion businesses from 0 to 1 and beyond—most notably leading Roadster Women’s Western Wear at Myntra, transforming it into one of the platform’s largest and fastest-growing women’s fashion brands. At Mensa Brands, I led the Casual Wear Cluster across D2C, quick commerce, offline, and Middle East online platforms—driving revenue growth and P&L . I’ve directly led demand, product, marketing, and catalog functions, with a deep focus on customer alignment and profitability. Currently pursuing the Berkeley Haas Executive Program in Artificial Intelligence & GenAI, I’m focused on leveraging emerging technologies to create future-ready, customer-first fashion experiences at scale.

Country

India

City

Bengaluru

Industry

Retail

Skill

Business Ownership, Start-up Leadership, Artificial Intelligence & GenAI Business Strategies & Applications , Entrepreneurship, Analytical Skills, Problem Solving, Creative Problem Solving, Demand Generation, Quantitative Analytics, Cross-team Collaboration, Go-to-Market Strategy, Retail Domain, Revenue Management, PnL, E-Commerce, D2C, Project Team Management, Retail Sales, Branding & Identity, Business Strategy

Experience

Founder

Modus Consulting

2025-8 - Present · 1 yr 2 mos

Bengaluru, Karnataka, India

Co-founder at Modus Consulting, a plug-and-play fashion consulting studio delivering big-brand brains without the big-brand payroll. We work as an on-demand SWAT team for strategy, product, and execution — helping brands move faster, smarter, and without the overheads of senior hiring.

P&L Buisness Head for Casual wear category Apparel

Mensa Brands

2023-4 - 2025-11 · 2 yrs 8 mos

Bengaluru, Karnataka, India

Associate Director Business Head Roadster Women's Wear (Myntra.com)

Myntra

2015-2 - 2023-4 · 8 yrs 3 mos

Bengaluru Area, India

Built winning Women's casual wear category for "Roadster" from ground up . Successfully executed the growth journey of the category

Buyer and Merchandiser For Peter England Men's casuals

Aditya Birla Fashion and Retail Ltd.

2014-10 - 2015-2 · 5 mos

Bangalore

Managed buying, and planning for entire Peter England casual line, across all categories for the entire EOB network of the brand.

Assistent Manager Buyer & Retail Planner

Future Group India

2012-11 - 2014-10 · 2 yrs

Led the buying and planning operations for the Lee Cooper brand, overseeing men’s, women’s, and kids' categories across 200+ Big Bazaar stores across the country. This role provided valuable insights into retail operations, including selection and pricing strategies, within one of the largest offline retail chains in India

Merchandiser for international brands

Textile Sourcing Services pvt. lmt

2011-7 - 2012-10 · 1 yr 4 mos

Bengaluru Area, India

Buying role - collaborated closely with Abercrombie & Fitch buyers and factories throughout the product development process, from conception to delivery

Research project pursuing

Silver Spark

2009-1 - 2011-5 · 2 yrs 5 mos

Graduation (I.T.) Project Details; Payroll Management System Java, Jsp, Tomcat Server & MS-Access. As part of Industrial development project, this project designs and implements the procedure of generating the payroll of all the employees of a company and maintaining all the required details Of an employee of the company. For the ease of understanding of the process, the project was divided into four main modules Employee, company, salary, and leave. Online Examination System Java, Servelet, HTML, Tomcat Server & MS-Access. The project implements the procedure of attempting the online exams and was implemented based on the MVC architecture with HTML pages as view, servlets as controller and Java classes Containing the business logic as model. For the ease of Understanding, the project was divided into two modules