Parcy Li

Head of SME Products @ Ping An Digital Bank

About

With over 20 years of extensive experience in banking and IT industries, including business/retail banking product management and development roles across various banking institutions, I possess a strong understanding of both business and technology. Throughout my career, I have demonstrated a strong track record of spearheading strategic initiatives and driving business growth in the banking sector, with a focus on business and retail banking. Most recently, I played a pivotal role in establishing and expanding the Business Banking division, contributing to the development of a new banking institution in Hong Kong. I collaborated closely with senior management to define strategic goals and craft product strategies aligned with market demands and regulatory requirements. Prior to this, my tenure at a leading banking institution equipped me with valuable insights into agile project management and product innovation, where I led cross-functional teams to develop and launch innovative banking solutions. My experience in formulating comprehensive strategies for various banking products, coupled with my proficiency in market analysis and business forecasting, has enabled me to consistently deliver results and drive profitability. Furthermore, my educational background, including a Master of Science in Electronic Commerce and a Bachelor of Science in Computing Science, has equipped me with a solid foundation in technology and business management, enhancing my ability to navigate the dynamic landscape of the banking industry.

Country

Hong Kong SAR

City

Hong Kong

Industry

Banking

Skill

Business Banking, Product Development, Strategic Planning, Project Management, Stakeholder Management, Business Lending, Business Loans, Agile, SME management, Products Management , Fintech Transformation , Business Analysis, SQL, Banking, Requirements Analysis, SDLC, 業務開發, 商業分析, 借貸, 產品管理

Experience

Head of SME Products

Ping An Digital Bank

2025-3 - Present · 1 yr 7 mos

- Led the development of SME banking products, covering lending, onboarding, and mobile channels, with full ownership across the product lifecycle - Oversee two core teams (SME Product and Digital Transformation) driving business innovation, delivery execution, and long-term growth - Provide strategic leadership in building the SME product function from the ground up, driving team performance, cross-functional alignment, and execution of the bank’s SME growth agenda - Define product strategy, manage pricing and policy frameworks, and ensure full regulatory and risk alignment - Champion enterprise-wide data initiatives and digital enhancements to elevate customer experience and operational efficiency

Senior Product Manager - Leading Business Banking Establishment for New Banking License

Bank of Dongguan (International)

2022-9 - 2025-3 · 2 yrs 7 mos

Hong Kong

- Played a key role in establishing the Business Banking division for a newly set-up banking institution in Hong Kong, covering product strategy, segment proposition, operating model and system readiness. - Partnered with senior management and department heads to define the Business Banking strategic roadmap, target customer segments, product priorities and go-to-market direction. - Led the development of Business Banking product propositions and segment strategies, with a focus on SME banking, lending products, customer onboarding and digital banking capabilities. - Coordinated with Technology, Operations, Credit, Compliance, Legal and external vendors to design and implement core banking capabilities and supporting systems required for Business Banking operations. - Drove cross-functional execution from business requirement definition, vendor coordination, system development support and operational readiness. - Supported the establishment of internal policies, procedures and control requirements to ensure Business Banking activities complied with Hong Kong regulatory, statutory and internal governance standards.

Assistant General Manager - Product Development - Business Banking

China CITIC Bank International Limited

2019-4 - 2022-9 · 3 yrs 6 mos

Hong Kong

- Led Agile team and Product team in the Business Banking domain, focusing on innovation and product development. - Spearheaded the development of new product features and strategies to achieve revenue targets and strengthen market competitiveness. - Collaborated cross-functionally with stakeholders to optimize Business Banking productivity, profitability, and efficiency through strategic initiatives and continuous performance reviews.