papaya huang

director online marketing

About

Dynamic and result-driven marketing professional with more than 15 years’ hands-on experience in the advertising and market research industry both ATL & BTL, online & offline. * Prudential planning and organising in teamwork cross-functionally and self-management * Target oriented , initiative and good at problem solving in a timely manner * Proved record of improving efficiency and ROI for the business * Key strengths include: commercial acumen, ability to see big picture, strong data analysis skills, ROI focus

Country

australia

City

sydney

Industry

market research

Skill

online research, marketing research, market research, customer insight, online marketing, affiliate marketing, segmentation, analytics, consumer behaviour, digital strategy, google analytics, sem, spss, quantitative research, social media marketing, data analysis, marketing strategy, digital marketing, retail marketing, sales promotion, online advertising, search engine marketing, strategy

Experience

senior online marketing manager

research now

2017-4 - 2017-7 · 4 mos

associate director, online marketing

research now

2017-7 - 2018-8 · 1 yr 2 mos

director online marketing

red chilli data group

2018-8 - Present · 8 yrs 2 mos

account executive

ogilvy & mather

1999-1 - 2000-1 · 1 yr 1 mo

senior project manager

tns

2005-6 - 2007-11 · 2 yrs 6 mos

* Work closely with a regional team (located in HK) dedicated in developing interactive research (online research methodology) for TNS Asia Pacific; team leader of TNS China’s online research business. * Successfully built and maintained China Online Access Panel from scratch, which was of strategic importance to TNS * Successfully promoted and established online research business in China * Familiar with Panel development and maintenance; expert in online research techniques and project management * Provided consultation to researchers and responsible for online research project management * Familiar with China’s online population, and fully understand their characteristics; get acquaint with China’s internet infrastructure and interactive tools

senior account manager

shanghai skywalker marketing service

2003-1 - 2005-1 · 2 yrs 1 mo

* In charge of projects planning, execution and management * Services include: * Assisted clients on brand building and annual plan proposing * Helped clients on establishing sales channel and channel management * BTL promotion planning and implementation * POSM design and production

account manager

shine innovation advertising

2000-1 - 2002-1 · 2 yrs 1 mo

* Propose concept as well operate plan for sales promotion * Project execution, coordination and post analysis * Develop annual BTL plan for client

online marketing manager, apac

research now

2014-4 - 2014-4 · 1 mo

Execute online advertising campaigns across 10 Asia Pacific countries which include Australia, New Zealand, China, Hong Kong, Taiwan, Singapore, Japan, South Korea, Malaysia and India to build Valued Opinions Research panel. Among which, I have built 8 Asia-country-panels from scratch. The tasks include: Strategic planning to define and execute user acquisition campaigns via emails, online display (ad networks and RTB), affiliate networks, SEM, SEO, social media, mobile, video and internet radio, etc Sourcing Online /Offline media / advertising partners; regional media buying /optimization; managing and negotiating with third party agencies and partners Work extensively on web analytics, management of creative assets via A/B an MVT, user experience optimization, website UAT to improve conversion funnel & member loyalty.