Lulu Pan

Online DTC Stores (TM/JD/Douyin/Wechat) & Wholesale marketing - Content - Live-streaming - Short VDO - Shooting - Media buy - Budget planning

Digital Content Marketing ● Yearly content plan and explore social contents, like KOL/KOC content marketing, Douyin/Red short videos, OOTD etc. Lead to manage agencies to plan and deliver on-brand contents for KPI achievement. Meanwhile keep tracking and review to meet the initial goal. ● Support MKT brand team on digital campaign with contents and distribution for our digital channels through alignment with Regional team and E-com team, like Double11 Nazha celebrity campaign and CNY campaign. ● Media planning and buying, mainly comprising of Paid-Ads (Baidu, Tencent eco-system) and SEM. ● Plan yearly digital content budget and adjust by monthly. EC Marketing ● Manage all key visual assets online from region and global, to well presenting and in line with brand. Scope includes product story (description page, main photo, short video etc.), store layout (daily, platform campaign and store activity), brand story, and assets for paid media. ● Execute brand strategies and manage Ecom investment on content marketing for acquiring quality traffic. Scope includesE-com PR (Weitao, GuangGuang etc.), Ecom Social (live-stream, KOL/KOC short videos etc.). Ensure all Ecom marketingdeliveries are consistent with brand. ● Work with agency to manage live-stream, including daily live-stream, KOL live-stream and celebrity live-stream. InNovember 2021, I led the most important live-stream of last year with Triumph Ambassador Nazha. ● Support EC team to deliver Ecom GTM calendar.

social content/live stream/Ecom content/creative/storytelling feature page/copywriting

Customer: lululemon/C&A/ZUCZUG/COUTURiSSIMO