Paola Podesta

Deployment of portfolio strategy, enablement and alliances with suppliers to expand the business opportunities for Multivendor Services in the region.

Responsible for leading the Communications programs for 8 countries (Argentina, Chile, Perú, Colombia, Venezuela, Ecuador, Costa Rica and Uruguay), providing guidance to a 15-member team. Executive advisor for SSA General Manager. Workforce, External and Executive Communications campaigns. Employee engagement programs, with focus on making IBM the best place to work. Brand & Reputation. Reference Cases. Influencer Engagement. Issues management. Creation of Social Media team and strategy in Spanish South America. Content creation and Storytelling. Interlock with key stakeholders of the business and Senior VPs.

Responsabilities: design and implementation of external communications strategy of Systems and Technology Group (STG) for IBM Latin America. Development of external communications activities: build relationship with press and analysts, use of social networks to position business related topics, activities for opinion leaders, creation of content- press kit, bylined articles, executive papers-, training and briefing of spokespeople, organization of press and analysts tours, etc.

Responsabilities: Communications planning and deployement of the IBM Centennial plan in Latin America. It included coordination of the Spanish version of the Book: Trabajando for un Mundo Mejor; Local Centennial Exhibits; speaking opportunities; Centennial Colloquia; content creation for internal and external audiences, among other activities. Also, planning, coordination and communications support for Smarter Cities Rio Event (November 2011) leading interactions with spokepeople and mayors attending to the event.

Deployment of Internal Communications campaign to improve climate and employee’s morale. Content development: scorecards, fact sheets, White papers. Town Hall Meetings, Kickoff events, speeches, round tables. Expertise in Internal Comms campaigns: Intranet, newsletters, social media, etc. In Field Enablement, creation of a comprehensive strategy to position Smarter Planet, creation of content to train our sales force in key IBM themes in order to improve our go-to-market strategy.

Responsible for Internal & Executive Communications, position Service Delivery and Global Technology Services among our employee population (+12,000 employees in LA). Development of Tactics to improve retention: ex. Talent Tour in Latin America. Content development. Events.

Coordinator of Internal, Executive and External Communications efforts to position IBM Services Business, Press Kit materials, press tour to position IBM key themes: ex. Cloud Computing, Security and Integrated Communications. Internal and Web Communications Campaigns for employees. Media Training. Executive messaging and position papers, town hall meetings, quarterly scorecard letters, among others tactics. Support to GTS VP in Latin America.

Design and execution of institutional brand and communications campaign, press efforts for the different Brands (Huggies, Day´s, Kleenex, Scott, among others). Creation and execution of Social Responsibility plan to impact different communities of interest.

Communications consultant, working exclusively for Oracle South Region. Development of Media relations, Crisis management, executive and press content, media and analyst events, regional campaigns, launchs, etc.

Communications advise in several industries. Among the main accounts: Boston Scientific, PeopleSoft, World Economic Forum, Kimberly-Clark, Universidad Di Tella. Responsibilities: development of corporate communication programs, media relations, events coordination, internal communication and content for marketing initiatives.

Responsabilities: Clipping, media monitoring, content creation, PR activities.