Paolo Boni

Paolo Boni

Founder & CEO @ B-Green

About

I build tech companies from zero and turn around the ones others leave behind.I started my career in digital marketing in Spain, where I spent over 6 years building and scaling operations before expanding into Latin America. In Mexico City, I founded Convertia an AI-powered martech and sales automation platform. Over 6 years, I scaled it across 7 countries with full local operations in each market, serving enterprise clients in Telecom, Banking, Energy, Automotive, Education, and Fintech. In 2022, Convertia was acquired by a private equity fund.After the acquisition, I was appointed CEO of the holding group a multi-company structure spanning CX technology, martech, AI consulting, and healthtech. I inherited a group in serious distress and led a full turnaround: professionalized the entire C-suite, built a commercial engine from scratch (the company had no sales team), migrated the core product from on-premise to cloud (97% adoption), cut operating costs by over 20%, and created two new companies from zero during my tenure. I also conceived, built, and launched an AI-native product a GenAI-powered virtual agent platform from idea to market in under a year, which is now the group's main growth engine with a pipeline growing over 6x in its first 12 months.On the consulting side, I brought into the group a CX and AI consulting firm that I had co-founded years earlier, growing it nearly 200% in revenue and turning it into the most profitable unit of the holding, with close to 20% EBITDA margins. I also spearheaded the ISO/IEC 42001 certification for AI Governance among the first in the CX industry globally and secured strategic partnerships with AWS, Meta, GCP, and Huawei Cloud.The result: a larger, more diversified, and more efficient group with revenue growing every year, two new business lines created, a complete rebranding, and a team operating across 6 countries from our HQ in Madrid.Beyond operating roles, I'm an active investor and board advisor in agrotech, fintech, edtech, and healthtech ventures across Spain, Mexico, Colombia, and the US. I also founded B-Green Ventures, an AI-native venture builder focused on ESG and the 2030 Agenda, running two startups.Active YPO member Madrid & Mexico City chapters. Engagement Officer, Madrid.

Country

Spain

City

Madrid

Industry

Computer Software

Skill

Early Stage Ventures, Start-up Leadership, Business Ownership, Member Relations, Membership Recruitment, Membership Building, Membership Development, Private Equity, Venture Management, Board level experience, Start-ups Management, Management, Team Leadership, Start-up Ventures, Corporate Governance, Mergers & Acquisitions (M&A), Go-to-Market Strategy, Artificial Intelligence (AI), Software as a Service (SaaS), Marketing Automation & CRM

Experience

B-Green

Founder & CEO

B-Green

LinkedIn
2026-4 - Present · 6 mos

Madrid, Community of Madrid, Spain

B-Green builds and operates companies solving real problems with proprietary software + AI, with people for people, AI First. We don't invest: we execute. Most venture builders are capital holdings; we are operators: we think, build and choose projects focused on scalability and purpose. How we work: · Structural AI: we design product around agents, automation and processes from the first sprint. We go for output, AI as a service. · A senior, small, multidisciplinary team. Each person is worth a hundred, with AI as copilot. · Side by side, not above. We don't observe: we execute and get into the operation. Active companies: · qiro · Legaltech transforming immigration management, focused on employability and a people-with-people purpose. · IA Workers · AI governance and adoption focused on income and output. No hours, no consulting. AI Native.

qiro

Founder

qiro

LinkedIn
2026-4 - Present · 6 mos

Provincia de Madrid

IA Workers

Founder

IA Workers

LinkedIn
2026-4 - Present · 6 mos

Provincia de Madrid

YPO

Excom Member

YPO

LinkedIn
2023-5 - Present · 3 yrs 5 mos

YPO is a global leadership community of 35,000+ chief executives across 150+ countries. Membership requires being the primary decision maker of a qualifying company before the age of 45. Active member in the Madrid and Mexico City chapters.

YPO

Engagement Officer

YPO

LinkedIn
2025-7 - Present · 1 yr 3 mos

Madrid, Community of Madrid, Spain

Leading member engagement and event programming for the YPO Madrid Chapter. I design and execute the chapter's learning agenda, curate speakers, and drive participation among CEOs and founders in the Madrid community.

YPO

Student Mentor

YPO

LinkedIn
2024-6 - Present · 2 yrs 4 mos

Mentoring next-generation entrepreneurs through YPO's YNG program. I share firsthand experience on building companies from zero, cross-border scaling, PE acquisitions, and leading turnarounds.

HEALEX

Member of the Board of Advisors & Partner

HEALEX

LinkedIn
2025-5 - 2026-4 · 1 yr

Ciudad de México, México

Co-founded as a spin-off of InAgent, inConcert's GenAI-powered virtual agent platform, to bring AI-powered automation to healthcare. Healex applies intelligent systems to streamline clinical workflows, reduce operational costs, and improve patient care. Born from the AI product capabilities I built at inConcert, extended into a new vertical. I contribute strategic advisory on AI product development, go-to-market in LatAm, and operations scaling.

Inconcert

Chief Executive Officer

Inconcert

LinkedIn
2023-9 - 2026-4 · 2 yrs 8 mos

Madrid

Appointed CEO of inConcert Holdings after the PE acquisition of Convertia. Full turnaround mandate. I led the complete transformation from HQ in Madrid. Professionalized the entire C-suite, built the commercial engine from scratch implementing all sales channels from zero, cut operating expenses by over 20% across three restructuring rounds in 8 countries, migrated the platform from on-premise to cloud (97% adoption), and led a full corporate rebranding. Created InAgent from zero, a GenAI-powered autonomous virtual agent platform, from idea to market in under 12 months. It resolves complex queries by voice and text across WhatsApp, SMS, Messenger, Instagram, and phone. Now the group's main growth engine with pipeline growing over 6x in year one. Listed on AWS Marketplace, certified as Meta BSP. From InAgent's AI capabilities I spun off Healex, a healthtech AI venture, opening a new vertical and geography. I also incorporated Dixsis into the holding, growing it nearly 200% in revenue, making it the most profitable unit at close to 20% EBITDA margin. Secured partnerships with AWS, Meta, GCP, Huawei Cloud. Achieved ISO/IEC 42001 for AI Governance, among the first in CX globally. Revenue grew every year. Delivered a larger, more diversified, more efficient group with two new companies founded from within.

Inconcert

Partner & Board Member

Inconcert

LinkedIn
2022-1 - 2026-4 · 4 yrs 4 mos

Madrid, Community of Madrid, Spain

Board-level governance role across the inConcert group. I participate in strategic planning, M&A evaluation, product roadmap oversight, and key commercial decisions. Co-led the acquisition integration strategy of Convertia into inConcert and the incorporation of Dixsis into the holding.

Inconcert

SVP Sales & Marketing

Inconcert

LinkedIn
2022-12 - 2023-6 · 7 mos

Madrid

Led the commercial integration of Convertia and inConcert post-acquisition. Unified the go-to-market strategy across three regions, built the first combined sales pipeline and commercial reporting framework for the group. This role was the transition bridge between the acquisition close and my appointment as Group CEO.

Convertia

Partner & Board Member

Convertia

LinkedIn
2022-1 - 2026-4 · 4 yrs 4 mos

Madrid, Comunidad de Madrid, España

Convertia

Founder & CEO

Convertia

LinkedIn
2016-10 - 2022-12 · 6 yrs 3 mos

Ciudad de México

I founded Convertia from scratch with one mission: build the best AI-powered sales and marketing platform in Latin America, and sell it to the biggest clients in the region. I created Infunnel, the company's core product, a full-stack marketing automation and CRM platform that integrates digital advertising, landing pages, lead management, omnichannel campaigns, and sales workflows in a single tool, natively connected to Google Ads, Meta, TikTok, and DSP platforms. Infunnel became the technological backbone that powered Convertia's value proposition and differentiated us from every competitor in the region. Over 6 years I scaled the company across 7 countries with full local operations: Mexico, Colombia, Costa Rica, Panama, Uruguay, Argentina, and the US. I signed enterprise agreements with AAA clients across Latin America in Telecom, Banking, Fintech, Education, Energy, Retail, Healthcare, Automotive, and BPO. Revenue grew exponentially from year one, with consistent double-digit growth every year. I built a multicultural team across all geographies, developed the entire proprietary technology stack, and positioned Convertia as the go-to partner for digital acquisition and sales automation in LatAm. Acquired by Linzor Capital in 2022.

DIXSIS

Board Advisor & Partner

DIXSIS

LinkedIn
2019-1 - 2026-4 · 7 yrs 4 mos
Klopp

Advisor

Klopp

LinkedIn
2022-8 - 2024-9 · 2 yrs 2 mos

Ciudad de México, México

Organización Protalento

Advisor & Investor

Organización Protalento

LinkedIn
2021-10 - 2024-9 · 3 yrs

Bogotá

Advisor and investor in PROtalento, a talent management platform in Colombia. I provided strategic guidance on product, business model, and scaling in the LatAm HR tech and education space, with active involvement in board-level decisions.

Education

ISDI

ISDI

LinkedIn

Business, Management, Marketing, and Related Support Services

2016 - 2017 · 1 yr
University of Cambridge

University of Cambridge

LinkedIn
2013 - 2015 · 2 yrs
Universidad de Valladolid

Universidad de Valladolid

LinkedIn
2009 - 2012 · 3 yrs

Paolo Boni's Contact Information

Email

******@***.com

Phone

(**) *** ****

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