Paola Satizabal

Manage cash position and liquidity through weekly short, medium, and long-term financial forecasts, maintaining financial sustainability and cash flow control across Series A-stage operations. Lead capital allocation analysis and financial risk scenario modeling, identifying and addressing funding gaps; present mitigation strategies and liquidity plans to the CFO, investors, and key stakeholders. Structure fiduciary arrangements, collateral structures, and financing solutions with Banco Santander and BBVA, leading contract negotiations, cash flow control, and financial processes oriented toward energy procurement and business expansion. Design financial governance frameworks covering account structures, approval workflows, and segregation of duties; lead cross-functional teams across treasury, accounting, billing, and collections; manage internal and external audit processes to uphold financial control and regulatory compliance.

Design and execute regional financial strategy across Colombia, Mexico, and Central America, leading treasury, FP&A, accounting, controlling and financial control, financial modeling, and business partnering to drive profitability and scalability. Develop monthly and quarterly multi-entity business review cycles under IFRS and local GAAP, delivering financial statement analysis, variance analysis, regulatory compliance assessments, forecasts, and management reporting packs to HQ, the CEO, and shareholders. Oversee regional liquidity planning, cash flow, intercompany financing, and capital structure, including dividend planning within BVI holding structures and LLC subsidiaries to ensure tax efficiency and cross-border tax compliance. Lead regional finance teams across the Andean, Mexico, and Central America clusters, developing profitability by business line and by country and building KPI frameworks, performance analysis models, business cases, and long-term planning scenarios to partner with senior management and the board on expansion, pricing, and operational efficiency.

Manage treasury operations and liquidity planning across the U.S., Mexico, and Colombia, maintaining full cash visibility and financial control to support scalability across a multinational, high-growth footprint. Build and lead regional financial reporting including P&L, balance sheet, cash flow, and management reporting packs to support data-driven decision-making by the CEO, shareholders, and senior management. Analyze key metrics including LTV, CAC, and SG&A to identify profitability gaps and underperforming units; implement cost reduction and resource reallocation initiatives to restore margins. Lead financial forecasting, investor reporting, and audit management, extending the company's cash runway by 4 months through efficient cash management and bank fee optimization

Manage P&L, cash flow, and financial operations end-to-end, leading financial planning, forecasting, scenario analysis, profitability by business line, and capital allocation strategy to support executive decisions and business sustainability at regional and global levels. Lead quarterly financial review and regulatory compliance cycles under IFRS and local GAAP, delivering financial statement analysis, variance analysis, KPI frameworks, risk assessments, and strategic reports to regional and global HQ. Coordinate M&A due diligence with HQ in New York and audit processes with Deloitte, validating revenues, assets, liabilities, and operational viability. Drive corporate restructuring based on due diligence findings, recommending the termination of the royalty license structure and incorporation of a new entity under the holding, cutting operating expenses by 28% and expanding margins from 20% to 40%.

Manage execution and control of the marketing budget under joint financial frameworks with Coca-Cola Company, optimizing brand portfolio resource allocation to maximize ROI. Lead financial migration to SAP R3, coordinating process transition, data integration, and organization-wide operational alignment. Monitor the marketing P&L including expenditures, revenues, and cost recovery, ensuring policy compliance and budget sustainability across regional and corporate plans. Coordinate intercompany financial reconciliations and redesign collection processes with Coca-Cola Company, reducing overdue receivables from 17% to 5% and improving cash flow

•Liderar el departamento financiero y contable, elaborar el plan estratégico anual de la compañía y su proyección a 3 años para todas las verticales. •Elaborar y analizar los estados financieros ( Balance Sheet, P&L) y de acuerdo a esto preparar el flujo de caja proyectado, garantizando el uso adecuado de los recursos, el cumplimiento de las obligaciones y su inversión. •Crear y establecer indicadores de Gestión por área, enfocándolos en la consecución de los objetivos en la compañía. •Liderar los departamentos de compras, contabilidad, tesorería y nomina. Logros: •Optimicé la política fiscal de la compañía, reduciendo los COGS y el SG&A en un 11% •Lideré negociaciones con proveedores para extender los periodos de pago a 60 días y bajar sus costos en un 12% por pronto pago. •Obtuve prestamos con entidades Bancarias por USD 135.000 con un interés más bajo que el promedio anual y realicé factoring con la misma entidad por mas USD 200.000 con un interés inferior al 0,8% mensual.

•Desarrollar una nueva unidad de negocio, creando el plan financiero de mercadeo y plan estratégico para Colombia, México, Perú y Medio Oriente. •Valorar y desarrollar una vertical de Relocation para empresas de reclutamiento para empresas petroleras. •Preparar el presupuesto anual y su proyección a 3 años •Implementar y crear indicadores de Gestión (KPIs ) para la nueva unidad de negocio. •Desarrollar un modelo financiero para soportar las iniciativas estratégicas

•Elaborar el presupuesto preliminar y plan estratégico a 5 años de todas las líneas de negocio para Colombia y Medio oriente, trabajando en conjunto con los gerentes de unidad de negocio, y evalué y analicé los resultaos mensuales reales obtenidos por la empresa. •Elaborar el flujo de caja mensual proyectado, con el fin de garantizar el adecuado uso de los recursos. •Evaluar la factibilidad financiera de diferentes proyectos de la compañía. •Apoyar la realización de un plan de metas donde se pueda verificar un buen manejo financiero a nivel global de la empresa (Rotación de Cartera, Aplicación de Pagos y Envió detallado de Información de Notas Crédito y Notas Debito •Realizar los reportes de la situación financiera de la compañía para el CEO y socios.