Paola Alambert

• Led end-to-end marketing strategy for over 30 mid- and high-end real estate developments, covering product launch, branding, media planning, digital campaigns, offline campaigns, POS, events, and brand activations. • Expanded brand visibility through the implementation of new digital and communication channels, strengthening positioning in the premium real estate market. • Managed PR strategy, media relations, and influencer partnerships, increasing brand awareness and qualified lead generation. • Oversaw customer experience and relationship strategies, ensuring brand consistency from launch to delivery. • Managed marketing budgets exceeding BRL 50M, with strong focus on ROI optimization, performance metrics, and KPI tracking. • Negotiated and managed agencies, suppliers, and vendors, implementing process standardization, cost optimization, and governance controls

Head of client services for real estate accounts, leading strategic briefings and managing creative, content, media, and events teams. Developed integrated marketing strategies for 12 real estate developers, aligning brand, performance, and sales objectives. Implemented service delivery standards, improving operational efficiency and cost management

• Defined and executed strategic marketing and communication plans, strengthening brand positioning and market share. • Led digital marketing initiatives, increasing online visibility and lead performance for real estate projects. • Partnered with senior stakeholders and developers, presenting market insights, competitive analysis, and campaign performance results.

• Defined and executed strategic marketing and communication plans, strengthening brand positioning and market share. • Led digital marketing initiatives, increasing online visibility and lead performance for real estate projects. • Partnered with senior stakeholders and developers, presenting market insights, competitive analysis, and campaign performance results.

• Led a brand and visual identity repositioning project, creating a new name, logo, and tone of voice aligned with the company’s positioning. • Created and updated communication assets and launch campaign materials, consistently reinforcing the new value proposition. • Planned go-to-market campaigns for new developments, managing agencies and suppliers to ensure on-time, on-brand delivery.

Owned sales-performance analysis, buyer profiling, geo-mapping, and competitive benchmarking to shape go-to-market strategies for real estate developments. • Led the corporate website restructure, partnering on SEO initiatives and content optimization to increase engagement, resulting in a 60% increase in sales through the channel. • Developed social impact marketing initiatives, including a brand and fundraising campaign for the NGO Fundação Cafú.

•Identified customer trends and needs, partnering with engineering and sales teams to significantly expand the services portfolio. •Conducted competitive landscape analysis (positioning and differentiators), aligning marketing strategies with business and product development objectives. •Collaborated with AT&T teams across Latin America to develop regional market studies.

• Managed a São Paulo-based team and reported to the Global Director in London, with frequent travel for training and strategic planning meetings. • Developed and delivered large-scale congresses and conferences across Brazil, Latin America, the United States, and Europe. • Coordinated content production, marketing, and operations teams, driving cross-functional collaboration to execute large events end-to-end. • Built and managed project timelines, organizing deadlines and vendors to optimize time and resources. • Facilitated advisory boards with executives from leading companies and government institutes to anticipate market trends and innovation. • Built the function from the ground up, including hiring, training, and financial controls.

• Supported the Miami-based startup launch, helping establish go-to-market foundations and operational routines. •Conducted international market analysis to shape business strategy, identify growth opportunities, and support expansion planning. •Built partnerships with global companies, expanding the network and opening new business development opportunities.