paola monzerrath alvarez

Digital Strategist & Creative Storyteller. I don’t just manage accounts; I build communities that pulse with today's culture. My background blends fashion design with advertising, allowing me to craft organic content and storytelling that doesn't feel like ads, but like stories people actually want to engage with. I’ve spearheaded digital strategies for Old Navy Mexico and managed large-scale communications for platforms like Mercedes-Benz Fashion Week. My expertise ranges from premium live event coverage and strategic influencer partnerships to drop-day hype, always ensuring a clean aesthetic and authentic growth. Currently based in Madrid, pursuing an MBA in Fashion Business Management at ESDEN. I’m here to bridge the gap between creative hustle and business strategy, helping brands cut through the digital noise with a unique, authentic voice.