Paola Bocock

Clients include: DiDi, CONCACAF, Mondelez, Diageo

Working on various rebrand and new to world projects as lead brand strategist. Projects include brands in the personal care, beverage, and snack space.

Clients: Wellness: Healthycell, VitaHustle, mind pop, Doris Dev, Genexa, Miracle Moo, Promix CPG: Pizza Cupcake, Dan-O’s Seasoning, No Cow Bars, Milton's, Chifles, Calbee Asian Potato Chips, BelliWelli, Acme Valley Ice Cream, Built Protein Bars, Redbud Brands: Levels Chips, G FUEL, egglife, GoPuff Candy, Diamond Crystal, Jack Link's, Del Monte Fruit & Veg, High Desert Vodka, Long Weekend Instant Soup, Blue Dog Bakery Dog Treats, Deer Park, Olyra, Maruchan Ramen

Clients: Smirnoff, Zoom, Hubspot, Carl's Jr. & Hardee's, Audible, 1800 Tequila, Foot Locker, Sleep Number • Informed brand development by synthesizing data from consumer insights, social listening, custom surveys, and focus groups • Created commercially-viable consumer targets and developed compelling audience personas by utilizing syndicated audience research tools • Identified consumer perceptions, actionable insights, and industry trends by performing social listening analyses

Clients: Kimberly-Clark (Huggies, Pull-Ups, Goodnites), Chase Credit Cards (Freedom & Sapphire), Central Pet & Garden (GoodGood, Kaytee, Amdro, Pennington, Zilla, Aqueon), Combs Enterprises, Meta • Leveraged audience segmentation tools, social listening, influencer tools, website analytics, search, focus group data, and custom surveys to inform brand portfolio strategy, consumer journey mapping, and strategic brand development • Evaluated efficacy of strategy and creative tactics by measuring & reporting on creative work (POES), building measurement frameworks & creative optimization strategies, and setting KPI's & benchmarks

Clients: Target, Facebook, Google, American Express, Purina, US News, Ann Taylor, LOFT, Lane Bryant, Lou & Grey, and more • Creatively integrate analytics and insights to develop actionable strategies, driving business profit, reputation, and market value • Design and field global custom research studies to uncover trends and insights in brand perceptions and consumer behaviors • Interpret and apply analytics to strategic brand development/positioning/dynamics, brandscape evaluation, brand imagery diagnosis, consumer segmentation, etc. • Synthesized learnings from brand perception data and qualitative inputs to develop actionable strategies and client presentations • Perform advanced multivariate statistical work (factor analysis, cluster analysis, perceptual mapping, etc.) using SPSS • Presented at (on-site) client meetings, managed expectations, and helped maintain ongoing client relationships • Utilized the BrandAsset Valuator proprietary model to analyze brand equity data • Designed presentations in order to optimize data visualization and storytell via data representations

Account: Bud Light • Assisted strategy, account, and production teams with Dilly Dilly, NFL, World Cup, Hispanic, Summer, Comic-Con, and Brand Equity campaign content rollout • Created competitive and strategic analyses on light beer category and competitors' social strategies • Presented insights to Bud Light strategy and account teams for internal strategy development • Conducted interviews for use in strategy research for new business creative pitches • Trafficked and shipped assets for OOH, print, social creative as well as broadcast production • Engaged in social listening to monitor consumer response to various Bud Light activations in PR and social media

The 4A's Multicultural Advertising Intern Program (MAIP) connects aspiring, diverse, entry-level advertising professionals with leading advertising agencies. In addition, fellows attend agency sponsored professional development workshops, which provide a deeper dive into various advertising and media disciplines. Selected from a diverse, talented group of applicants across the nation as one of the 213 finalists for the 2018 MAIP fellow class. • Chosen to represent diversity and talent in the advertising industry in a 22-week long summer fellowship. • Selected by Wieden+Kennedy as a Strategy intern in the New York office • Participate in a series of agency sponsored professional development workshops and seminars, providing a deeper dive into the various advertising and media disciplines • Completed HTML/CSS and advertising training courses, attended weekly professional development labs at host agencies, and nurtured relationships with mentors and other fellows in New York City

• Conducted extensive brand research on prospective clients and formed insights to share with pitch team when formulating ideas for new business creative pitches • Compiled creative analysis decks for use in client pitches • Conducted interviews during the formulation of pitch strategy to gain insights on current brand category perception and later presented these findings to the client • Formulated responses to RFP's and RFI's and aided with the design of booklets sent to prospective clients • Developed a fully integrated advertising campaign for CURE childhood cancer - a local Atlanta nonprofit - including print, billboard, radio, email, newsletter, social media content, and entire media strategy. This campaign went live in Winter of 2017 • Write copy content for Baskin Robbins social accounts as well as for CURE Childhood Cancer • Tracked website engagement via Google Analytics and reported results & new leads to New Business team • Redesigned 22squared's LinkedIn page and managed content on company website

• Applying the vetting process with new clients and helping them understand influencer contracts • Assisting team with process of on-boarding new clients • Aid in creating client strategy decks (understanding publisher performance and missed opportunities, building recommendations for future performance) to help build influencer following and engagement • Tracking activity of clients across social media channels • Assisting with client recommendations for events • Researching industry insights to share with the team and formulate publisher strategies • Using Periscope to provide in depth analyses of influencer success rate by tracking GMV and sales to consumers