Paola Arbelaez

General Manager Mexico @ Reckitt

About

I am a Business Leader with +20 yrs. of experience in marketing, with a passion for leading strategy, innovation and building high performing teams. I have the experience of working in global and local directive position roles, across different categories (Consumer Hygiene and Health) and working in different markets (Colombia, UK, Mexico, Netherlands). Championing sustainability issues in an effort to make our brands serve and help in a broader way, contributing to create positive change for the society and in the communities we operate. Passionate, entrepreneurial, driven and creative with a strong sense of integrity, growth mindset and speed of action. Strong business organizational skills, people management, operational excellence, strategic planning & execution.

Country

City

Mexico

Industry

Consumer Goods

Skill

Leadership, Team Building, Engaging People, Marketing Strategy, Driving Results, Business Strategy, Market Research, Strategic Planning, Team Leadership

Experience

General Manager Mexico

Reckitt

2024-9 - Present · 2 yrs 1 mo

Mexico City, Mexico

Leading Reckitt´s consumer healthcare & hygiene business in Mexico. Overseeing all aspects of the company´s operations and strategic initiatives.

Global Category VP, Vanish

Reckitt

2020-9 - 2024-8 · 4 yrs

Países Bajos

Member of Reckitt's Hygiene Global Category executive team; responsible for developing and leading the growth strategy for Vanish, the global leading brand in fabric treatment. Responsible for creating the Strategic Plan to develop the long-term ambition of the brand, supported by the purpose and sustainability strategy and incremental size of the pipeline to bring vitality/freshness for the core of the business.

Marketing Director CAMEX - Mexico & Central America

Reckitt

2018-1 - 2020-9 · 2 yrs 9 mos

Mexico City Area, Mexico

Responsible for leading the Hygiene portfolio and bringing our innovative solutions to all Mexican and Central American homes • Leading 4 of the top 50 Global CMUs – Country Market Unit - responsible for the delivery of the company 3 Year vision growth with focus on unleashing penetration and Share gains • Responsible as “creative development unit” to develop best in class communication programs for Latin America for the brands Lysol, Vanish, Airwick & Harpic. • Uber focus on effectively gather local consumer insights and innovation ideas to develop business development programs for the region. • Strong focus behind operational excellence, building revenue maximization programs and focus on driving a profit capabilities culture. • Focus on building the right capabilities to drive digital 10x transformation in Mexico. • People, Talent and Culture at the heart.

Global Brand Director

Reckitt

2015-7 - 2017-12 · 2 yrs 6 mos

Slough, United Kingdom

Company Top 400 Director, leading a cross functional team (Marketing, R&D, Supply, Consumer and Market Insights and Area Leads) responsible for Brand Global Strategy, Growth initiatives, Long term innovation pipeline and Masterbrand Equity

Marketing Director Andean Pact

Reckitt

2009-4 - 2015-6 · 6 yrs 3 mos

Colombia

Strategic & Business Planning for the categories in Andean Cluster (Colombia, Peru, Ecuador & Venezuela), in line with the regional and global Strategy. Strong focus behind Geo Expansion in Export Markets delivering a double NR digit growth. • Responsible for the launch of Vanish and Gaviscon across the cluster, with solid results in penetration and markets share achieving the #1 position in the market. • Responsible for creating value to consumers, seeking local insights, that will guarantee the right innovation and creativity of local marketing initiatives. Implementation of a Local Consumer Closeness Program that placed Andean Pact as a strong BDI (business development idea) machine.