Pankaj Chandna
Partner Marketing Manager @ Snowflake
About
Pankaj is responsible for the Alliances Partner Marketing at Deloitte India consulting division. In the previous stint at MathCo, he laid the foundation of an Account based marketing team and set the processes, execution plan, roadmap for the FY 23-24. He also ran multiple 1:1 and 1:few ABM campaigns for the high value accounts in US and EU. Previously, handled the geo-marketing category at HCL Technologies. He takes care of the marketing initiatives in the ANZ, ASEAN, APAC, Canada regions and external communications (additional responsibility). - He manages the content, social media and digital marketing initiatives - Carry out category-specific industry events and campaigns - Strategized content and digital media plans for multiple deal-support campaigns - Orchestrated high-value and powerful digital assets like TechTalk videos, Customer testimonials, Women empowerment content pieces etc. Notable successful events: TechJam 2021 | GITEX 2021 | LEAP 2022 | Women lead North America Strengths: Stakeholder management | Content Management | Program management | Content and digital media planning | Social media management | Google Analytics | Corporate Strategic marketing | B2B Marketing | Campaign management | Vendor management Completed Post Graduate Diploma in Management in Marketing and International Business (majors) from FORE School of Management, Delhi. Previously: Holds an experience of approximately 2 years in IT Industry as a Software Engineer in Wipro. Software Testing (Manual) and Quality Assurance: Manual Testing | Quality Assurance &. Control | Client Coordination, Requirement Gathering and analysis | Test case preparation and execution | Developing Test Plans | Technical Support | Bug Reporting With an inclination toward building a better place to live, for underprivileged people, he has been associated with Rotaract Club since 2013. He served the society initially as a Director, Jt. Secretary and then as a Vice President in the final year of graduation and still continues to contribute as a volunteer. Major community service projects: • Prashikshan: Vocation Services Centre • Manthan: Primary School for Children • Siyahi: E-Literacy Centre These projects focus on the educational and vocational development of underprivileged children and women to learn and fetch employment opportunities in MSME. He holds an optimistic approach and believes in team building and exercising. Lead a team of approximately 100 Rotaractors in various departments like sponsorship, marketing and strategy development.
India
Delhi
Management Consulting
ROI Strategies, Partner Relationship Management, Vendor Management, Cross-team Collaboration, Budget Management, Lead Generation, Omni-Channel Marketing, Email Marketing, Cross-functional Team Leadership, Thought Leadership, OEM Management, Partner Marketing, Event Marketing, Go-to-Market Strategy, Positioning (Marketing), Microsoft Office, Relationship Building, Multi-Channel Marketing, Campaigns, B2B Marketing
Experience

Field Marketing Manager
Delhi, India
- Set up the global Account Based Marketing practice for an entire portfolio of accounts for MathCo across NA and EU - Kickstarted a global 1:1 ABM Pilot program with high value accounts and setup foundational ABM processes - Enable the customer success and central growth teams to work cohesively on the ABM plan by developing SOWs, playbooks, workflows and measurement dashboards - Set up the global framework and processes for ABM Lite (1:few) and Programmatic (1:many) ABM campaigns

Senior Management Trainee - Business Marketing (Europe - Nordics & Switzerland)
India
Role and responsibilities: - Part of the corporate marketing team as Content, Social, Web and Digital media strategist for the geos (ANZ, APAC, ASEAN and Canada regions) - Additionally taking care of external communications and advocacy marketing - PoC for the business marketing teams to drive impact through marketing and branding initiatives - Optimization and promotion of the HCL Tech geo webpages - Developing content and digital strategy plans aligned to business focus for lead generation and awareness - Digital outreach and analytics: Planning, executing and monitoring paid and organic campaigns on LinkedIn, Twitter, Facebook/Instagram and Google. Define success metrics and formulate dashboards for web, social and campaign performance - Vendor management: Deal with vendors to run a social eminence program for sales leader - Achievements: Responsible for the content, social media and digital plan of the TechJam 2021 event which saw more than 78 Million impressions, 1.1Mn+ engagement, 26k+ grand finale viewers, 8300+ participants from 31+ countries

Co-Founder
ENSINAR
Delhi, India
E-Learning portal helping in bridging the information gap for students by collaborating with volunteers who are willing to share their valuable experiences. Visit: https://www.edensinar.com/

Intern
MINISTRY OF ENVIRONMENT
Indira Paryavaran Bhawan, New Delhi
Worked on the project " Web-based Online Consent Management and Monitoring System".

Social Media Marketing Intern
migme
Promoting Migme platform for enabling the people across the world to connect with each other. A customer base of approximately 65 million users and still counting, promulgated Migme posts on other Social Media platforms, increasing the reach of the social media content.
Pankaj Chandna's Contact Information
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