Panisara K.

Commercial Operations & Category Management Initiatives @ Shopee

About

Business Operations and Commercial Operations professional with 13+ years of experience across E-commerce and FMCG industries.My background spans consumer insights, market research, marketplace operations, seller portfolio management, and cross-functional project execution. Throughout my career at Shopee and KAO, I have partnered with Commercial, Category Management, Data Analytics, Marketing, and Operations teams to improve business performance and operational efficiency.Experienced in managing seller portfolios at scale, driving process improvement initiatives, conducting business research, and supporting strategic decision-making through data and stakeholder collaboration.Interested in Business Operations, Commercial Operations, Program Management, Marketplace Operations, and Consumer Insights.

Country

Thailand

City

Bangkok Metropolitan Area

Industry

Internet

Skill

Google Workspace, Business Management, E-commerce Optimization, Business Operations, Marketing, Analytical Skills, Management, Leadership, Project Coordination, Business Development, Project Management, E-commerce, Customer Insight, Data Analysis, Market Research, Fast-Moving Consumer Goods (FMCG), Marketing Management, Microsoft Office, Training & Development, Key Account Management

Experience

Commercial Operations & Category Management Initiatives

Shopee

2023-7 - Present · 3 yrs 3 mos

Bangkok

- Own seller portfolio governance processes supporting a managed seller portfolio of several thousand sellers across multiple commercial clusters, ensuring alignment with seller segmentation frameworks and commercial priorities. - Partner with Business Intelligence, Category, and Commercial teams to support seller segmentation and management strategies. - Lead seller research initiatives and operational projects to improve seller engagement and business decision-making. - Coordinate temporary support teams and drive process improvement initiatives through workflow automation and reporting enhancements.

Incubation Commercial Initiatives, Seller Management

Shopee

2020-3 - 2023-6 · 3 yrs 4 mos

กรุงเทพมหานคร, ประเทศไทย

- Led New Arrivals Campaign initiatives covering 20,000+ SKUs monthly across multiple categories. - Managed seller growth programs through platform marketing assets including Shopee Live, KOL partnerships, and promotional campaigns. - Built dashboards and reporting frameworks to support performance tracking and decision-making.

Key Account Management (Incubation), Seller Management

Shopee

2018-6 - 2020-3 · 1 yr 10 mos

Bangkok

- Managed a portfolio of up to 60 newly acquired sellers per month across multiple categories. - Developed growth plans and onboarding strategies to support seller success and platform adoption. - Delivered onboarding webinars and townhall sessions attended by 100+ sellers.

Project Management Specialist

Kao EMEA & Americas

2017-1 - 2018-6 · 1 yr 6 mos

• Managed consumer and market research projects across multiple FMCG categories, mainly on Fabric caae products, partnering with research agencies and internal stakeholders to support product development and communication strategies. • Led qualitative research initiatives including in-depth interviews, focus groups, home visits, and shelf tests to understand consumer behavior and product usage. • Presented Thai consumer research findings and the Floor cleaner (Magiclean) case study at KAO headquarters in Japan as a representative of KAO Thailand Research Center.

Marketing Research Specialist

Kao EMEA & Americas

2013-5 - 2016-12 · 3 yrs 8 mos

Bangkok

- Planned and executed quantitative and qualitative research projects to generate consumer insights across Bangkok and provincial markets. - Led fieldwork operations and coordinated research teams to ensure data quality and project delivery. - Analyzed consumer behavior and market trends to support marketing strategy and business planning.