Panida Chao

Panida Chao

VIP Influencer Marketing Manager @ SHEGLAM

About

I am an experienced public relations professional with 7+ years in the Fashion PR Industry, with a results driven mind-set I have been successful in creating brand awareness for my clients through seeding top-tier talent and providing support to team members as necessary. I'm a specialist in handling and managing day to day team operations with considerable experience to read trends. Secured Placements on talent such as Ariana Grande, Halsey, Bebe Rexha, Jasmine Tookes, Rihanna, Nicole Williams, Emily Ratajkowski and many more. I have also worked with brands such as Loree Rodkin Jewelry, White Fox, House of CB, Mistress Rocks, Berta, Nicole + Felicia Couture, etc.

Country

United States

City

Los Angeles Metropolitan Area

Industry

Public Relations & Communications

Skill

Instagram, Build Strong Relationships, Campaigns, Influencer Marketing, Performance Metrics, Brand Awareness, Creator iq, Contract Negotiation, Event Planning, Event Marketing, Tribe Dynamics, Coaching & Mentoring, Emerging Trends, Budget Management, Managing Partners, Attention to Detail, Visual Communication, Key Performance Indicators, Social Media Communications, Negotiation

Experience

SHEGLAM

VIP Influencer Marketing Manager

SHEGLAM

LinkedIn
2025-2 - Present · 1 yr 7 mos

Los Angeles, California, United States

Giulia Baggini PR

Sr. Manager of VIP Celebrity and Influencer Relations

Giulia Baggini PR

2023-1 - 2025-2 · 2 yrs 2 mos

- Conduct regular client calls to review progress and align upcoming initiatives with quarterly and yearly targets. - Develop on-brand marketing partnerships and collaborations, both ongoing and project-based. - Vet inbound partnership, sponsorship, and collaboration opportunities. - Oversee special events and experiential activations. - Research, comprehend, and anticipate client needs to deliver value-added service and forge enduring connections. - Keep up to date with all industry contacts and maintain a high level of rapport with existing relationships. - Ensure high-quality UGC by thoroughly reviewing images from talent contracted for paid campaigns. - Negotiate contracts for clients that fit their budget and interests. - Continuously researched emerging trends and influential personalities to keep strategies innovative and relevant. - Cultivate relationships with media editors and secured coverage through successful pitching, enhancing brand visibility and media presence.

CLD PR & Experiential Productions

VIP Senior Account Manager

CLD PR & Experiential Productions

LinkedIn
2018-1 - 2022-12 · 5 yrs

Los Angeles, California, United States

- Assisted junior coordinators with developing client pitches, ensuring alignment with clients' overall brand image. - Successfully onboarded and trained new team members and interns, fostering their growth. - Assisted in expanding client engagement by organizing and executing impactful events and activations, which increased brand visibility. - Built exclusive VIP invitee lists for client events, targeting individuals who align with the brand image and ensuring engagement with key market influencers and celebrities. - Organized and prepared detailed agendas for client meetings, outlining current efforts and strategic initiatives for future growth. - Conducted team check-ins to assess workload, set goals, identify areas for improvement, and ensure positive employee morale. - Oversaw all fine jewelry lending for clients, meticulously inspecting each piece to document condition prior to lending and ensuring accountability and quality control throughout the process.

CLD PR & Experiential Productions

VIP Account Manager

CLD PR & Experiential Productions

LinkedIn
2017-8 - 2018-1 · 6 mos

- Created pitches for clients based on current initiatives and general reach out to enhance brand awareness - Developed and implemented annual sample sales initiatives to streamline the liquidation of excess inventory. - Support senior team on communication with all clients, building rapport and credibility. - Compiled, organized, and maintained all mailers, gifting processes, and packaging logistics, ensuring smooth and timely execution. - Serviced all celebrity placements in a timely manner to ensure maximum media coverage. - Managed guest lists for client events with 100+ VIP attendees.

CLD PR & Experiential Productions

VIP Manager

CLD PR & Experiential Productions

LinkedIn
2017-1 - 2017-8 · 8 mos

Los Angeles, California, United States

- Assisted providing stylists images for VIP requests - Maintained knowledge of all brands and provide high level assistance - Monitored social media for celebrity and influencer placements. - Organized and managed a comprehensive database of contacts for celebrities which comprised of stylists, agents, managers, etc. - Executed routine administrative duties including multi-line call handling, meeting scheduling, workspace management, and client file organization. - Coordinated calendar appointments to prevent scheduling conflicts. - Procured event elements that correlate with the brands vision - Monitored viral trends across social media

CLD PR & Experiential Productions

VIP Coordinator

CLD PR & Experiential Productions

LinkedIn
2016-6 - 2017-1 · 8 mos

Los Angeles, California, United States

- Assist celebrity stylists during appointments - Track samples via Launchmetrics - Monitor social media for VIP placements

Education

FIDM

FIDM

LinkedIn

Public Relations & Business Management

2013-7 - 2018-6 · 5 yrs

Panida Chao's Contact Information

Email

******@***.com

Phone

(**) *** ****

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