Paneenard S.

• Architect and deliver full-funnel brand experiences across ATL, digital, social, KOL, in-store, and e-commerce, driving step-change in awareness, trial, repeat, and conversion • Spearhead end-to-end brand and innovation agenda — from consumer insight and portfolio strategy to product development and go-to-market (e.g., Pepsi Clear, Pepsi Treats Strawberry & Cream) • Own digital and social ecosystem strategy, leveraging social listening and performance analytics to optimize content, strengthen cultural relevance, and accelerate engagement-to-sales impact • Architect and own a culture-driven brand platform (T-POP), building youth and pop-culture relevance through strategic artist partnerships, fandom-led activations, and always-on content ecosystems that drove measurable brand love among Gen Z • Lead KOL strategy and influencer management — identifying, briefing, and managing creators aligned with campaign objectives and target audience • Manage PR and media relations to support brand visibility, including press releases, media pitching, and press events for major campaign launches (e.g., Pepsi Mitr Chuan Kin, Pepsi New Logo relaunch, Pepsi Treats) • Lead cross-functional and agency teams to execute integrated, KPI-driven campaigns, aligning brand ambition with commercial results • Deliver consistent recognition at Thailand Social Awards for 2 consecutive years, reinforcing Pepsi’s iconic and culturally leading position as Thailand’s most recognized cola brand, with brand health metrics consistently outperforming key competitors.

Support Marketing Manager on execution and marketing of Lay’s Brand - Execute marketing strategies brand and marketing activities plan - Manage project and implement internal administration processes - Execute campaign communication and determine media mix on all channels including offline and online by partnering with multi-agencies to ensure impact and integrated launch plan

2016-2017: In charge of Chocolate group products 2018-Present: In charge of Pretz & Collon brand Job Responsibilities • Execute product planning and new product launch process since the beginning until its launch into expected channels • Coordinate with regional brand manager (Glico Asia Pacific) for agreed with Brand strategies and future plan of brand. • Execute marketing strategies and activities for the assigned products and ensure the achievement of sales targets by coordination with the relevant department. • Provide the marketing situation, competitive product and market trends analysis.

•Participated in public relation team • Participated in the activities and sport event of Thai beverage • Monitor the content of media who are the partner of the company • Support staff of company in the related work