pamela gidi

Responsible for managing a portfolio of seven food brands (ej. Lipton) increasing annual sales +3,6% in mature markets, with downward pricing pressure with product line extensions into higher value niches, innovative advertising , and POS promotions.

Responsible for Insurance Business Unit (strategy, sales, marketing and operations), Customer Relationship Management and customer retention programs, within the largest auto finance company in Chile. Managed team of 20 people.

Responsible for the definition, development and implementation for a series of ebusiness and CRM initiatives directed at both end consumers and franchised dealers.

Responsible for all Disney point-of-sale activities. Negotiated and managed licensing contracts for product categories (music, publications, stationery and school) accounting for 29% of office revenues and achieving a 25% annual royalty growth.

* Part of the initial management team that open the first store outside US, developing marketing market entry strategy. * Received retail training (buying, merchandising, etc), in headquarters (Dallas) and hands-on training working in a store in Orlando. * Buyer and manager of the Women's Apparel Department in Chile, accounting for 28% of store sales ( including management * of its sales force). Managing 32 sales people.

In charge of 7 areas: Product, Marketing , Programming, Pricing, Corporate Communications , Business Intelligence, Retail sales channel and electronic sales channel. Had responsibility for the design and implementation of the commercial strategy of the company in all market segments, products and channels, together with the overall Marketing and Communications strategy. During this period, DirecTV Chile grew by over 26% annually, compared to industry growth below 12%, thus increasing market share in the Pay TV segment from 7.6% to 14.9%.

Responsible for definition and implementation of all Marketing Strategy for Hasbro, across all its Brands and all its varied points of sale, from large department store chains to independent retailers. Team of 7. The principal challenge was to build Hasbro brands in its first year in Chile in the face of strong competition, especially from Mattel, and at the same time achieve ambitious commercial targets in the short, medium and long term for Hasbro and its commercial partners. Net sales +41% sell in w/ +52% sell out. Optimization of sales mix, increasing sales margin by 3 points. Creation of business intelligence metrics and controls at product, brand and category levels; optimization of contracts with negotiated media, POS promotions with key retailers, and standardization of marketing campaigns.

Responsible for developing marketing strategy, positioning and advertising for Ford’s small car product group across Europe. Successful launch of a series of new cars, increasing the sales of compact cars in 6.5 %.

* Responsible for TVN´s Digital Strategy, in order to fully monetize it´s content in all possible digital platforms. In charge of digital portals tvn.cl and 24hours.cl, plus its worldwide OTT /App * TVN, International Sales and presence in Pay TV worldwide. Reporting to the Executive Director of the company. Team of 40 * people.

MBA Activities and Societies: Winner: Apple Computers Strategy Consulting Competition for all MBA '99 class.

Activities and Societies: * Tutor: Marketing, Direct Marketing, Marketing Research, Accounting and Finance I and II. * Founder of Marketing Club.