Pamela Marko

Lead the development of the DI SW preference marketing strategy and execution to drive long-term growth and stronger connection between brand and demand. Includes value-led, customer-defined engagement, operationalizing customer preferences across buying groups and business outcomes - including strategic alliance partners - to deepen relevance and choice for DI SW, all while strengthening relationship equity over time.

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Appointed interim chief marketing officer to provide strategic leadership during the Siemens acquisition integration. In addition to SVP role, expanded responsibilities to direct the 100+ global marketing organization, encompassing solutions marketing, field marketing, and integrated marketing and communications (continuing role) across APAC, EMEA, and AMER.

Provided leadership for global marketing strategy and brand transformation to accelerate market position and customer growth. Advised on brand reputation, high-stakes communications, and change management. Led a 25-member global team across brand, communications, digital marketing (brand-to-demand), social, web, SEO, and creative functions to plan, develop, and execute 100+ integrated campaigns annually. - Helped position Altair for its multibillion-dollar acquisition by Siemens, leading integrated brand-to-demand marketing strategies that helped capture over 45% in revenue growth and amplified market leadership. - Led the complete rebrand and centralization of brand architecture from a “house of brands” to a “branded house” to improve market clarity, strengthen brand equity and create reputational relevance. - Drove exponential digital growth. Consolidated 120 websites to one (2x organic traffic, top search rankings, expanded to 2M+ engaged users). Merged 160 social channels to core LI, FB, IG and YT (8x LinkedIn – outpacing competitors, 3x YouTube reach). - Outperformed competitors consistently by securing a dominant annual media share of voice, raising visibility and reputation. - Directed marketing integration for 20+ acquisitions, seamlessly consolidating them into Altair. Also, co-leading marketing integration into Siemens. - 2X leader placement in the Gartner Magic Quadrant for Data Science and Machine Learning Platforms and multiple report inclusions (IDC, Forrester) due to analyst relations strategy that drove market credibility. - Supported Investor Relations including multiple IR Days, quarterly earnings calls, and annual CSR / Sustainability Report, enhancing stakeholder transparency and strengthening investor confidence. - Developed an integrated marketing and communications functional model. Built a high-performing team and established an efficient, agile brand-to-demand infrastructure that continues to deliver exceptional results.

Driver of a holistic post-spin-off brand strategy. Shaped results-driven marketing programs to enhance brand awareness, affinity, and preference for Aptiv as a tech company. Guided global team of 20 responsible for awareness, content and channel management. Expanded media relations and thought leadership influence globally. - Delivered sustained double-digit growth in critical performance areas such as website traffic, social engagement, media mentions, content downloads, and brand/employee survey scores. - Supported major events for our advanced automated driving technologies like CES, IAA Mobility and Auto Shanghai, contributing to strategic messaging, content creation, and facilitating media outreach. - In addition to the new role, continued to lead Digital Marketing, as well as the marketing communications for Advanced Safety & User Experience division.

Strategic leadership role in the complete rebrand from Delphi to Aptiv in 2017, repositioning the company as a cutting-edge innovator and thought leader in autonomous and connected vehicles to enable the future of mobility. Parallel to the rebrand, architected an enterprise-wide digital strategy that redefined brand perception and changed how the company engaged with customers, investors, and employees. Oversaw the strategy, planning and execution of content across all websites, social channels, digital marketing, and paid campaigns. Measured traffic, engagement, conversions, and ROI, and optimized for performance. Led a team of 17 dedicated to shifting brand perception and driving business results. - Steered global digital transformation for the marketing organization, rebuilding its infrastructure and strategy. - Spearheaded the rapid development and launch of a new internal communications platform (GoAptiv), deploying in less than 8 weeks, boosting employee engagement and fostering a unified corporate culture. - Pioneered a new self-publishing content strategy and platform that replaced legacy platforms, increased narrative control, and delivered an optimized experience to customers and other stakeholders. - Directed the enterprise-wide implementation of a new content management system, replacing outdated homegrown solutions with a scalable, optimized platform to deliver the best stakeholder experience. - Introduced new content formats (feature stories, video, animations) that doubled content output and enriched the brand experience. Boosted organic visibility and engagement with SEO best practices. - Exceeded industry benchmarks, achieving a 25% click-through rate and 65% open rate for targeted outreach. - Won 2 Sitefinity Website of the Year Awards (2015, 2017) in both Transportation and Technology - Integrated key acquisitions into the evolving brand narrative (Ottomatika, Quanergy, HellermannTyton)

Promoted to lead the global brand and customer communication strategy for the aftermarket division. Aligned messaging across social media, PR, digital marketing, traditional advertising, promotions, and events to create a unified brand experience, supporting the company’s commercial goals and growth. Led a team of 18 focused on targeted, metric-driven campaign execution, content development, and media engagement. - Continued to elevate brand perception as an aftermarket leader by focusing on the company’s OEM heritage and legacy of technology and innovation that delivered exceptional products and services to its customers. - Executed multi-year presence at key events such as AAPEX, Automechanika Frankfurt, and Automec, further reinforcing the importance of OEM quality products and services to customers, media, and prospects.

Helped re-establish market position and significantly build brand reputation by developing and executing comprehensive marketing and PR strategies. Conducted in-depth brand and product research, providing insights to inform content strategy, product roadmaps, and GTM plans. Assisted with events, industry shows, and customer programs. Tracked and analyzed data. - Hand-picked for a year-long overseas leadership assignment as European brand and communications manager, gaining critical insights into international business complexities and cross-cultural market dynamics. - Migrated website (14 languages) to a highly optimized CMS platform from a legacy, homegrown system that helped grow and scale the brand. - Achieved 30% growth in social media followers over a two-year period with targeted content strategies. - Awarded Glen D. Hall Memorial Mentoring Award (2013) based on nomination for outstanding leadership.

Responsible for global marketing communications to include media relations, brand management, digital media, advertising, exhibitions, customer programs and product launch initiatives to achieve brand objectives with quantifiable metrics.

Responsible for integrated marketing communications to include planning, strategy and implementation for clients - Magna International, Ford Carlite (brand relaunch), MAHLE North America and Urban Science (brand relaunch) - to achieve program objectives with quantifiable metrics.

Responsible for integrated marketing communications to include planning, strategy and implementation for clients - Visteon Corporation and Ford Motor Company – to achieve program objectives with quantifiable metrics.