Pamela Castellanos Elizalde

Partnered with recognizable beauty and fashion brands like Rare Beauty, Living Proof, Orebella, etc to create video, photo and UGC content for paid and organic campaigns. Drove over 5K+ organic followers and 300K+ video views across personal channels. Consistently produced trend-forward, product and brand focused visuals Created assets used for storefronts and brand ads across digital platforms. Collaborated on storytelling, lighting, and editing to align with branding voice and optimize engagement.

I coach B2B teams in creating consistent, strategic short-form video content that strengthens their digital presence and thought leadership. I guide clients through content planning, on-camera storytelling, and weekly creative development to help them build confidence and produce impactful UGC-style media.

Led a freelance branding and content for different clients across beauty, fashion, retail & more Developed content strategies, scheduled social posts, and supported engagement with 60+ clients and customers. Helped define visual identity and improve social layout, tone, and digital presence.

Directed all marketing, sponsorship outreach, and production communications for a capstone fashion show. Secured sponsors and drew 500+ attendees, turning it into a standout city-level event. Coordinated a team of 40+ models and designers, overseeing brand alignment, logistics, and storytelling. Marketing efforts earned local media coverage and a personal regional TV interview feature, boosting awareness online and offline.

Designed and executed social media strategy for an emerging fashion boutique, growing visibility with curated visuals and brand storytelling. Helped introduce a brand mascot and laid the foundation for long-term community engagement. Boosted TikTok followers and reached up to 40K views, averaging 500+ views/post. Managed content calendars, researched trends, and created promotional videos using Canva, CapCut, among others editor’s platforms Supported showroom coordination and influencer collaborations. Co-founder assistant

Wrote a series of fashion journalism articles as part of a specialized course focused on editorial writing, fashion analysis, and industry critique. Developed skills in trend forecasting, interviewing, and reporting using real editorial tools and methodologies. Select articles were published in Draw Latin Fashion, a freelance fashion magazine spotlighting Latin American style and design.