Pamela Chavez Rosen

Lead an integrated team responsible for developing and managing our US corporate sponsorship and social investment partnership strategy, including Disaster Relief Donation Plan, by working with campaign and regional teams to get the most value out of national and local programs and projects driving beneficial outcomes for the communities where we work, stakeholders and partners, as well as Shell and its businesses.

Lead Social Responsibility and Social / Community Investment for Shell in the US setting strategic leadership and delivery at the country level including the development and management of an overarching strategy and management / support (exit, grow, develop, improve) of a mix of national and local external relationships and programs contributing to key areas and themes primarily focused on conservation and related disaster relief opportunities that support the business and Shell’s reputation in the US.

Provide strategic communications counsel and development around key business projects, reputation and issues management, new business development, crisis and emergency response, media relations and stakeholder engagement activities for the Retail fuels and Lubricants businesses in the U.S.

Responsible for providing strategic counsel and ongoing communications support for Shell Retail and Alternative Energies businesses in the U.S. including issues management, crisis/emergency response (including hurricane), media relations and stakeholder engagement.

Responsible for maintaining and growing Shell's U.S. ‘social media’ foot print by extending our communications strategy of actively engaging with target audiences on subjects on and around our business, telling the Shell story more effectively, and presenting Shell as a company that listens to and engages with its stakeholders through existing, new and “created” online line channel opportunities on shell.com and third-party sites.

Responsible for developing and implementing internal, leadership, web, brand and corporate support long-term, overarching communications strategies for U.S. region comprised of more than 22,000 employees and 26,000 retirees with supervisory responsibilities for 3 direct reports, 3 indirect reports, 2+ contractors and vendors.

Manage internal and external e-communications strategies and develop materials for Corporate Affairs, cross-business communications and marketing efforts related to all aspects of Shell in the U.S.

Co-manage strategic direction for pre-employment products and ensure alignment with brand and web strategies. Responsible for developing, implementing and managing strategic marketing activities for recruitment in the U.S. including project management, channel management, marketing collateral, graphic design, copywriting, video production, media advertising, direct marketing and event planning with specific emphasis on diversity, experienced and campus recruitment.

Responsible for the development, strategic marketing, and issues/stakeholder management for e-commerce energy information products. Directed 9-person marketing team and related activities including turn-key project management for website/portal design and marketing, video production, direct marketing, media advertising, collateral materials, and event planning. Developed strategies for increasing effective market share through speaking engagements, industry-related articles, press releases and call-center messaging. Developed and implemented strategies for integrating back-office solutions in risk management, trading and energy information.

Directed all creative and business development for graphic design and multi-media services including print and web design, video, copywriting, advertising and marketing collateral. On-site director for major global energy company and all regional creative services team with 15 direct reports.

Owned and operated full-service communications, marketing and graphic design agency. Created and implemented turn-key communications, marketing, advertising, public relations and graphic design strategies for various commercial companies requiring corporate identification, marketing, advertising, art direction, video production, copy writing, press releases, and event planning. Services also included research, database management, portfolio disposition and statistical mapping.

Responsible for concept, design, copywriting, production and distribution of all marketing and promotional materials for Houston and Dallas regional offices, and the Chicago – Downtown office. Developed new marketing strategies incorporating video, press releases, print and electronic media coverage of events.