Pamela Baker, MBA
Founder @ Core Four Productions
About
I am driven by innovation, collaboration, and customer satisfaction, and with over 25 years of experience in IT, Marketing, and Digital transformation, I have founded Core Four Productions, a company that specializes in creating practical software innovations for the trucking and transportation industries. My core competencies include cloud migration, API integration, digital twin technology, and predictive reporting analytics that bridge cross-functional teams and improve workforce efficiency. Check us out, we're always looking for new opportunities and challenges to help our customers find innovative ways to do business simpler.
United States
Lewisville
Information Technology & Services
Business Strategy, Regulatory Compliance, Global Cross-Functional Team Leadership, Cross-functional Coordination, Supply Chain Management, Life Sciences, Virtual Reality (VR), Metaverse, IT Service Management, Event Management, Logistics Management, Event Planning, Corporate Events, senior program manager, C Suite, Digital Strategy, metaverse, Strategic Partner Relationship Management, partner marketing, IT Operations
Experience

Founder
Master at transforming customer's Information Technology challenges with the latest in innovative Digital and Data transformation offerings. My super power is delivering cloud-based workforce solutions that bridge cross-functional teams and allow for improved teaming and efficiency. I'm specialized in Cloud integration and transfer of on-prem solutions.

Sr Business Partner Program Manager
United States
North American US lead for Microsoft Inspire, the largest Partner flagship event for Microsoft. Managed large scale million dollar budgets of multiple vendors at the local and global level. I managed a $2.7M, first ever Hybrid event with over 35K global virtual attendees and 600 local in person attendees, across six US Microsoft Technology Centers simultaneously connecting live media feeds in each location utilizing state of the art technology to simulcast speakers in Seattle, Silicon Valley, Dallas, Chicago, New York and Atlanta. Engaged attendees in a live interactive gamification game via smartphone QR code technology where attendees competied for customize NFT prizes.

IT Digital Project Manager
Dallas-Fort Worth Metroplex
Cross functional IT lead for all digital transformation application management across web, mobile and social channels for the three marketing business units: Prescription, Aesthetics, and Consumer brands. Proficient at stakeholder requirements gathering, recognizing pain points, developing e2e product, program, and application solutions that directly address their application needs. I possess the adept ability to be anticipatory and proactive in developing long term solutions for internal and external stakeholders that help the client meet their growth goals, avoid rework, and unnecessary pitfalls. I directly liaise between the marketing stakeholder and agency partners to ensure all projects are managed effectively through the lifecycle and delivered on time. I ensure site analysis are conducted on a regular cadence to ensure websites are optimized to drive performance and conversions; authorize the build and push of mobile apps to the iOS and Android stores; manage above the fold content for social channel development and optimal syndication. Uncanny ability to hear the requirements, recognize the pain point, develop the story, and deliver applicable go-to-market solutions. Proactively implemented virtual meetings to allow field sales reps the ability to connect with physicians during the Covid-19 crisis. Enhanced the virtual meeting with face and speaker avatar capability so that physicians could walk through product rooms for more in-depth information. Awards: - Stakeholder Impact Awards - Stellar performance / going above and beyond - Team Recognition Awards - Key contributor

Senior Data Warehouse Analyst
Dallas/Fort Worth Area
Project Manager for Rx Business Unit, responsible for managing multiple projects for the following groups: marketing and sales, trade analytics, and strategic access. The role involves requirements gathering of business requirements to bring complex 3rd party data together for dissemination to the teams for execution. I work as the primary liaison for Finance, Sales, Brand and IT executives offering leadership and direction on overall consumption of data.

Marketing and Communications - IT - Database
Dallas/Fort Worth Area
IBM, Dallas, Texas, United States of America Sales Management Advisor supporting VP of Inside Sales Client Coverage, providing analytical insight into the pipeline. Key responsibility for conducting deep dives into the pipeline data to uncover potential volatile issues and advise on recovery. Developed professional level presentations used in cadence and quarterly prep reviews by executives. Project Management: Developed a new Cognos sales management system providing head lights into the metrics data by Geo and brand. Documented milestones of the project phases to ensure timeliness of project delivery and provide guidance to cross function team members on various task to complete and outline dependencies. Sales Execution Advisor Provided inside sales services analytics and advice at the Global level detailing the health and hygiene of the sales pipeline. Responsible for: executive level reviews, Siebel pipeline, performance view, forecasting plan/budget, roadmaps, and signings actuals - all identifying volatility within a given IOT and identifying risk, inhibitors, and key indicators. Application Solutions Marketing Representative Managed marketing strategies and monitored industry trends to determine direction of marketing programs/campaigns. Implemented several communication messages for existing and prospective customers, such as: advertising, mass mailings, and telemarketing. Designed direct marketing communication flyers, distributed letters, hosted software seminars and trade shows. Utilized CRM to report customer buying behaviors, measurements, and overall knowledge management. SME on strategic market information to support internal sales, finance and marketing divisions, while recommending software upgrades and programs to maximize the potential of the operations. Primary decision maker on software go-no-go voting, conducted focus groups, writing up the results, and presenting findings and recommendations to executive stakeholders.

Programmer Analyst
Dearborn Michigan
Developed programs in COBOL and C utilizing IMS and DB2 databases. Responsible for Mexican Customs systems, data mining, and maintenance coding of the assembly line production systems. Utilized the System Life Cycle methodology to develop new systems. Created operation guides, detailing process and border controls. Managed all project plans, listing critical success factors, milestones, and metrics for each system.

Information Consult
IS Consultants
Detroit Michigan
Computer Aided Design Consultant - Managed Projects: General Motors Gould Division - Responsibility for designing electrical circuits for various plants; City of Detroit - Contract to design plats and lots for Police and Fire rescue departments.
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