pam jessen

business co-owner

About

My experience reads like an interesting map of a scenic byway. After 15 years as a journalist, I transitioned my professional communication skills and media expertise into serving my community as a nonprofit executive. For seven years, I worked with clients to enhance pieces and parts of their already successful businesses and organizations. Communications internally and externally is vital to success. Whether it was developing and implementing a strategic communications plan or dissecting communications to make them better, it made their lives better! Giving them the 35,000 foot view of their business helped them all work together and move in the same direction to reach their goals. In 2019, it was time to take all of this knowledge and experience along with my husband's passion for reindeer and build a whole new business. In June, the Jessen Reindeer Ranch was born. We are off to a great start!

Country

united states

City

fort collins

Industry

events services

Skill

social media, newsletters, marketing, event planning, advertising, marketing communications, nonprofits, leadership, strategy, video production, public speaking, fundraising, social networking, social media marketing, creative writing, strategic planning, press releases, crisis communications, community development, storytelling, community outreach, management, marketing strategy, web content, nonprofit organizations, volunteer management, message development, television producing, media relations, strategic communications, public relations, non profit consulting, internal and external communications, building relationships, television news, sales, direct sales, web writing

Experience

managing editor of special projects and investigative and consumer

kfmb stations

1999-4 - 2001-8 · 2 yrs 5 mos

Promoted to Managing Editor of Special Projects after working as Investigative News Producer with award-winning team. A year-long investigation into the State of California's DMV lead to millions of dollars given back to California drivers who'd paid an unconstitutional smog impact fee. Another investigation lead to what was called the "shredder law." We discovered drug stores throwing away customer's personal prescriptions and their personal information into the dumpsters for anyone to steal. Consumers were outraged and we took it to the state legislature.

business co-owner

the jessen reindeer ranch

2019-7 - Present · 7 yrs 3 mos

Along with my husband, it is time to take years of experience in media, marketing and animal husbandry together with our new venture - The Jessen Reindeer Ranch! We are making magic happen by bringing live reindeer to local businesses, organizations and homes for parties and events. We make renting reindeer easy in Northern Colorado and surrounding areas.

member

the moxie exchange movement

2010-1 - 2012-1 · 2 yrs 1 mo

A member amongst top female leaders in our community who are working on professional development.

special projects producer - investigative and consumer

koat-tv

2004-9 - 2007-11 · 3 yrs 3 mos

Led award-winning investigative news team while uncovering, exposing and revealing government corruption, consumer scams, and digging a little deeper to find the truth in criminal investigations. Produced stories that changed local and state laws. Required expertise in media law, hidden camera operations and developing sources.

account executive

comcast spotlight

2002-1 - 2004-1 · 2 yrs 1 mo

As an Account Executive, it was my job to seek out businesses, review their marketing and advertising, and see how Comcast Spotlight would fit into the plan for success. Working side-by-side with top business leaders in the community, I determined how to target their potential customers psychographically and geographically through cable television advertising in various northern Colorado communities. Required B2B marketing and sales, extensive knowledge of advertising strategies and competitors, as well as building strong professional relationships.

morning show producer

wmar-tv

1998-1 - 1999-1 · 1 yr 1 mo

Worked on the morning show, Wake Up Baltimore, a two-hour live show with two reporters, breaking news and overnight developments on a daily basis.

news reporter and anchor and producer

krdo-tv

1995-9 - 1998-8 · 3 yrs

Worked in several roles - news producer, general assignment reporter and anchor. I covered local stories that affected people's lives as well as major news such as the Oklahoma City Bombing Trial in Denver, the OJ Simpson civil trial, and other U.S. events.

vp, marketing and communications

united way of larimer county

2008-4 - 2012-5 · 4 yrs 2 mos

Wearing many hats, my role included marketing, public and media relations, crisis communications, video production, strategic planning and execution, social media, and brand management.

independent business owner

pj productions

2012-5 - Present · 14 yrs 5 mos

* Extensive, results-driven experience in: * Public Relations * Media Relations & Strategy * Social Media - content development and strategic mapping * Strategic Communications (internal and external) * Preventative & Post Crisis Communications * Award Winning Video Production * Marketing & Communications in Non-profit Industry * Creative Writing * Newsletter Writing and Production * Event marketing

Education

fort lewis college

general education

1989-1 - 1991-1 · 2 yrs 1 mo

Activities and Societies: Reporter for college newspaper

douglas county high school

1987-1 - 1989-1 · 2 yrs 1 mo

Activities and Societies: Junior Core, Cheerleading, Volleyball, 4-H member in community which included livestock judging, sheep, and veterinary science. Held umerous leadership roles in and outside school.