Paloma Kohler Rossa

Responsible for the marketing strategy of MedInfuse, a medical franchise network with over 40 clinics across Brazil, leading marketing efforts for both the franchise headquarters and all units, with a focus on branding, campaigns, institutional communication, and brand growth. • Planning and execution of online and offline marketing campaigns • Development of visual identity and institutional marketing materials • Management of brand communication and support for franchise clinics • Planning and coordination of corporate and promotional events • Coordination with vendors, partners, and internal stakeholders • Creation of graphic materials and strategic presentations • Development of marketing strategies to support network growth and brand positioning • Delivery of marketing training and guidance for physicians and franchise partners

Working as a marketing consultant, graphic designer, and cultural producer for national and international companies, with a focus on branding, visual communication, marketing campaigns, institutional materials, and music and cultural event productions. Clients and projects include Straumann Group, Neodent, Heart Merch, and productions connected to brands and companies such as Casa Rockambole and Marã Música. • Creation of graphic materials and digital campaigns • Development of presentations, institutional materials, and promotional assets • Content creation for social media and internal communication • Support for Employer Branding initiatives • Visual identity development for events, concerts, and cultural projects • Creation of promotional materials for releases, concerts, and marketing campaigns • Support in the production and communication of cultural and music events • Coordination with artists, vendors, and production teams • Ensuring brand consistency and alignment with visual guidelines • Design work using Adobe Illustrator, Photoshop, InDesign, and PowerPoint

Worked in communications, branding, and events, focusing on strategic initiatives to strengthen brand positioning in the agribusiness sector. • Planning and execution of marketing and branding campaigns • Organization of events, trade shows, and industry conferences • Vendor and partner management • Video production and editing for campaigns and events • Development of internal and external communication initiatives • Creation of strategies to improve brand positioning and visibility

International experience in the United States through the Au Pair program, strengthening English proficiency, multicultural adaptability, communication, organization, and problem-solving skills. • Full cultural immersion and experience in an international environment • English studies at local institutions • Development of soft skills such as adaptability, autonomy, and communication

Worked on the development of special projects for the group's radio stations (98FM, Mundo Livre FM, and Capital FM), creating integrated campaigns and brand activations for advertisers and sponsors. • Creation and planning of commercial projects and multichannel campaigns • Development of live marketing initiatives, events, and brand activations • Media planning for radio, TV, and digital platforms • Audience analysis, consumer behavior studies, and market trend research • Development of commercial presentations and graphic materials • Client presentations and project pitching • Contributed to more than 80 projects throughout 2021

Worked with market research, media planning, and communication strategies for radio, television, magazines, and digital media platforms. • Development of media strategies and communication plans • Audience and consumer behavior analysis • Creation of commercial presentations and graphic materials • Market analysis and trend research using Kantar IBOPE Media tools

Worked across design, social media, promotions, and audience engagement initiatives. • Creation of graphic materials and promotional campaigns • Social media content management • Planning of engagement campaigns and promotional actions • Audiovisual coverage of concerts and live events • Coordination with artists, producers, and music industry professionals • Management of Facebook Ads campaigns

• Creation of graphic materials for TV campaigns and institutional communication • Development of digital and print assets using Adobe Creative Suite

Independent production company focused on concerts, live events, and cultural projects in the music industry. • Event production and planning • Artist booking and vendor negotiations • Development of promotional strategies and marketing materials • Team management and communication with artists and producers

• Creation of graphic materials and social media content • Development of digital campaigns • Social media management and Facebook Ads campaigns • Website creation using WordPress and Wix

• Customer service and administrative support • Organization of registrations, schedules, and internal processes • Support for daily administrative operations

• Customer service and sales • Inventory management and e-commerce support • Product organization and cash closing operations