Paloma Ruiz

Head of Marketing @ Platanomelón

About

Marketing manager specialized in Brand & Product development and management with deep experience in the Cosmetics, Fragrance and Clinical industries.With more than 14 years of experience as a project, product, category and brand manager, I have been developing and implementing Marketing strategies focused on the successful launch and growth of brands, categories and products. My main aim has always been helping companies increase their revenues, gain market share, overcome competitors and reposition themselves. During those years, I have primarily worked in the Cosmetics, Fragrance and Clinical industries, managing both B2B and B2C channels. Always looking to further develop my knowledge and skills through continuous training. In addition to my multicultural higher education between Barcelona, Copenhaguen and USA, I have successfully completed courses in: cosmetics and skin pharmacy products, management of brands, design thinking, digital marketing, marketing intelligence, customer analytics, negotiation techniques or strategic business management. Native in Spanish, full professional capacity in English and basic professional capacity in French. I brokenly speak German, Danish, Italian and Portuguese. Highly results-oriented, I’m used to understanding problems, taking decisions and executing them rapidly and efficiently, getting things done with an outstanding level of initiative. When managing people, I understand the importance of negotiation and creating an excellent working atmosphere.I combine analytical reasoning with a creative mind when looking for alternatives or solutions to the challenges that arise. An excellent communicator who extremely enjoys it.Passionate about the world of brand and product development and management, I always try to innovate, rethink & improve to take any brand, category or product one step further.

Country

Spain

City

Barcelona

Industry

Medical Device

Skill

Marketing Strategy, Project Management, Product Development, Foreign Languages, Business Strategy, Analytical Skills, Marketing, Design, Budgeting, Digital Marketing, Cosmetics, Trade Marketing, Visual Merchandising, B2B Marketing, E-commerce, Customer Insight, Market Analysis, Microsoft Office, SAP, Public Speaking

Experience

Head of Marketing

Platanomelón

2021-11 - Present · 4 yrs 10 mos

Responsible for the Marketing dpment directly reporting to the board and leading a multidisciplinary team accountable for: - Product portfolio management: decisión of which products to sell and optimization of the existing range (demand forecasting, launchings, slow movers and overstocks). - Promotions: seasonal campaigns, promotions, external collabs and SEM. -Product placement strategy and channel management & development for our own (ecommerce) and external channels (Glovo, Amazon, Privalia, El Corte Inglés amongst others). -Pricing, campaigns discounts, cross-selling & up-selling. Some of the most important activities we do to achieve our goals are: -Annual strategic Marketing plan. -Competitors tracking. -Social media, PR and CRM product strategy & monthly CP. -KPI Tracking & Budgeting.

Senior Brand Marketing Manager

Proclinic Group

2017-9 - 2021-11 · 4 yrs 3 mos

Barcelona Area, Spain

- Design of the Strategic annual Marketing & Communication plan of 4 brands and its implementation on online (e-commerce, digital marketing, Social Media, Emailings) & offline (brochures, flyers, catalogue, Trade fairs, events, congresses) channels including annual Budget & KPIs design, implementation and tracking. - Development, launching and promotion of products, brands and campaigns through the coordination with all Business units and divisions. - Project management of complimentary projects: e-commerce redesign (improvement of the UX), annual Marketing budgeting implementation, Repositioning of the main brand (definition and implementation), interactive flyers. - Leadership of a multidisciplinary team (junior BM, digital specialist, graphic & web designers, events coordinator and community manager) in the prosecution of the above-mentioned objectives.

Cosmetics & Aromatics Brand & NPD Manager

Equivalenza

2016-11 - 2017-9 · 11 mos

Barcelona Area, Spain

Definition of new launchings & campaigns’ strategy, objectives, concept and action plan for e-commerce & franchises channels. Market, trends & brand analysis. Management & optimization of the products range. Establishing price positioning & pricing for e-commerce and for all geographic markets for the new launchings. Analyzing results by category & KPIs follow-up Definition of corrective actions: repricing, promotional actions and re-launchings for the online & offline channels. Definition, development and new product launches. Life cycle management of the product lines. Design and implementation of Annual Plan NPD.

Cosmetics Product development Manager

Equivalenza

2015-10 - 2016-11 · 1 yr 2 mos

Study of the competitors, market, consumer insights, new business opportunities and trends. Identifying new opportunities for product lines. Definition, development and product launches. Negotiations with suppliers: cosmetics, packaging and POS displays. Cost control, margins, lead times and selling prices. Coordination of the value chain: production, R & D, purchasing, quality, design, suppliers, visual merchandising, legal. Life cycle management of the product lines. Design and implementation of Annual Plan NPD for the e-commerce and franchises channels. Training and product presentations to the sales team. Tracking of sell-in and sell-out. Attendance to international trade fairs. E-commerce & Social Media content creation

Cosmetics & Clothing E-commerce Brand Manager

Bebitus

2015-6 - 2015-10 · 5 mos

Design and implementation of the Strategic development Plan of each brand. Defining the portfolio of each brand & Product’s Lifecycle Management. Definition and management of each country’s business strategy: Spain, France and Portugal Negotiations with suppliers: cooperation terms, promotional calendar & joint actions. Weekly sell-out tracking & establishment of corrective actions. Stocks, margins & pricings analysis. Competitive analysis, market, new business opportunities and trends. Coordination between different departments: marketing, finance & web content.

Cosmetics & Fragrances Product Manager

laCabine Group

2014-5 - 2015-5 · 1 yr 1 mo

Brand, category & product definition, development & launch. Leadership of 5 brands & product lifecycle management. Design and implementation of the annual Marketing plan for each brand. Development, management and monitoring of the budget. Commercial strategy & actions management on the e-commerce and physical stores. 36 El Corte Inglés’ Espacios de Belleza implementation management. Value chain coordination: production, R+D, purchasing, design, suppliers, delivery. Market, consumer & customer insights, new business opportunities and trend research & analysis. Monthly Sell-in & Sell-out tracking. E-commerce & Social media content creation

Marketing Assistant

CELSA GROUP

2012-11 - 2014-5 · 1 yr 7 mos

Development of new products. Management of DIY Superstores accounts: Leroy Merlin, Brico dépôt, Bauhaus. Management of current products portfolio. Analysis of the market, new opportunities, competitors and customers. Coordination between salesforce and marketing strategy. Definition, coordination and implementation of advertising campaigns. Management of International Communication and Promotion materials and events for the e-commerce and the offline channels.

Finance and Treasury Assistant

CELSA GROUP

2012-9 - 2012-11 · 3 mos

Forecast of cash requirements and search of financing channels and sources. Construction of the Bank financing database. Reconciliations between the financial items of the subsidiary companies. External Audit support.