jessica palmer

Operating Steel City Selfies to create unique guest experiences with an interactive, brand activation and data collection photo booth experiences.

Organize trade shows and sales meetings. Maintain sales and product documentation.

Created and maintained database of all PNC Capital Advisors’ employees. Responsible for reviewing and updating policies and procedures on a monthly basis. Performed analytical testing on internal trading activities to verify compliance with SEC regulations and Corporate Code of Ethics. Utilized critical thinking skills to determine effectiveness of department testing. Input testing results to internal testing database in order to generate monthly testing reports. Collaborated with team members to review training presentations.

Coached the cross country girls of Mineral Ridge Middle School. As a coach, I was able to teach athletes how to run strategically and provided motivation during difficult workouts. Prior to being a salaried coach, I volunteered for this position for two years.

I developed knowledge of programs in order to better assist WCBA students, faculty and staff with their computer problems.

Responsible for writing, editing and distributing collateral material and press releases. Collaborated with team to develop marketing plans, copy and messaging. Worked with outside vendors to develop personas, implement website changes and grow SEO program. Conducted research on target markets and develop lists for marketing material distribution. Attended industry events to develop industry expertise and identify trends. Managed social media and content. Coordinated and executed company booth for large industry trade shows. Trade show duties included execution of booth construction, securing lodging, managing booth staff and interacting with visitors and customers. Produced monthly metrics for marketing efforts to track ROI and overall reach. Acted as Project Manager for company CRM implementation which included communications with the executive team, defining business processes, coordinating with consultants and managing interns.

Provided services for website and campaign planning. Implemented website changes and SEO strategy. Developed industry knowledge by obtaining insurance license and working with customers. Participated in local community events such as parades and special holiday events. Showcased offerings at local tradeshows. Created targeted advertising and public relation pieces including press releases, tri-folds and brochures with Microsoft Office programs and continually fine tune abilities in editing. Compiled ledger of prospects from events for distribution of direct mailing letters and materials identifying with the prospects’ needs.

Developed copy for all advertising materials. Concluded direct mail campaign in progress. Learned CorelDRAW in order to fulfill daily duties. Successfully designed marketing pieces from concept to creation. Managed and promoted a custom product line through e-mail marketing to over 200 national Pella representatives. Collaborated with a local media group to finalize and distribute a catalog.

Developed copy for all advertising materials. Concluded direct mail campaign in progress. Learned CorelDRAW in order to fulfill daily duties. Successfully designed marketing pieces from concept to creation. Managed and promoted a custom product line through e-mail marketing to over 200 national Pella representatives. Collaborated with a local media group to finalize and distribute a catalog.

Collaborate with the marketing and market sector teams to develop marketing and communications strategy. Execute high budget Paris and Farnborough Air Shows. Present value-added company proposition to customers and prospects at industry events. Experience working with C-Suite executives. Evaluate company growth plan and forecasts.

Support sales organization with deep product knowledge of site furniture and lighting products. Organize and attend tradeshows conversing with customers, specifiers and landscape architects. Execute new product launches.