Pallavi V.

Marketing Manager @ Volopay

About

30+ cities, 15 countries, 3 continents, countless lessons. I’ve been travelling, and have lived abroad, ever since I was a young kid — all because of an inspiring and open-minded work ethic that my mother passed down to me. Spending more than 6 years studying literature, culture, and society has made me the kind of person who badly wants to get out and experience the world. Fortunately, I have. My first earning, at the modest age of 9, was from a lucrative lemonade stand strategically placed in front of our neighbourhood supermarket on a hot Sunday — since then, I’ve had diverse work experiences but they all follow the same principle: 1) Give people what they don’t know they need 2) Make it easy for them to find 3) Narrate a story they remember. Surprise, surprise, here I am working as a marketing manager and a full-time content creator. I pride myself in finding the core of a tale — whether that’s about a character, life, or even a product. I’ve been doing this as far back as I can remember. From the young days of being a literary club president and handling literary festival logistics, to printing magazines and newspapers in college, working as a door-to-door fundraiser at grad school, creatively directing a bootstrapped bespoke travel brand and social media agency, and now spreading my roots in the world of fintech (while moonlighting as a digital artist) — I’ve told stories that connect people across boundaries. But, of course, being able to do that successfully is more than just creativity and a knack for words. It requires immense patience (learned through the rainy autumns, knocking doors in Welsh villages, taking donations for children in need), perseverance (learned while working directly with cofounders of a travel small business in the middle of a global pandemic), flexibility (mastered while spearheading the creative design of a social media agency and its countless clients), ability (picked up when I entered the world of fintech and quickly made my way to management level within the first quarter), and… well, there’s a lot more. Interested in hearing my story? I’ve been told I tell a good one.

Country

India

City

Bengaluru

Industry

Financial Services

Skill

Web Content Creation, Travel Management, Customer Engagement, Hospitality Industry, Digital Marketing, Brand Development, Team Leadership, Magazine Articles, Critical Reading, Procreate App, Adobe Illustrator, Digital Strategy, Content Management, Social Media Marketing, Email Marketing, Cross-functional Team Leadership, Product Marketing, Web Content Writing, News Writing, Feature Writing

Experience

Marketing Manager

Volopay

2022-2 - Present · 4 yrs 8 mos

Bengaluru, Karnataka, India

Promoted to marketing manager in the first quarter after demonstrating dedication to gaining product knowledge, research skills, SEO-driven content approach, and content-first marketing strategy. • Headed content strategy and execution, managing a team to produce an average of 100,000 words of content per month for a new website. • Led content creation for pages that achieved Top 3 Google search rank across locations in APAC, Europe, and North America. • Supported product marketing team (serving as liaison and subject matter expert for the marketing department) for a premium product that sees over $10 million in payment volumes. • Collaborated across teams for successful market launches (India, Indonesia, USA) and global company rebrand. • Aligned with external agencies for offline events (with policy makers and top executives), media interviews, articles, and press releases. Strategised and executed social media page launches, which saw a total of 1M visits within the first quarter. • Evaluated KPIs and led a team of content writers across the APAC region.

Content Associate

Volopay

2021-11 - 2022-2 · 4 mos

Bangalore Urban, Karnataka, India

8,000+ words a week of fintech-centric SEO copywriting, social media copywriting, fintech-research, fintech-centric PR writing.

Copyeditor

0613focus

2022-7 - Present · 4 yrs 3 mos

Copy Editing and Writing Contribution

Freelance Digital Artist

2021-10 - Present · 5 yrs

- Freelance digital artist, specialising in hyper-realistic and cartoon-style portraits. - Commissioned as an artist for book covers by private clients. - Commissioned as a digital artist to design personalised, premium planners and organisers (average of INR 10,000 in sales, per sale). - Managed a self-established store for minimalist merchandise. Including but not limited to: enamel pins, postcards, membership cards, cup sleeves, and clothing. End-to-end self-managed (strategy, branding, product design, vendor procurement, quality checks, packaging/unboxing experience, marketing, invoicing, shipment, accounting).

Freelance Writer

Self Employed

2018-9 - Present · 8 yrs 1 mo

Bengaluru Area, India

Created SEO-compliant website content for clients in the following industries: FMCG, B2C Retail, Finishing School/Etiquette, E-Commerce, Music Academies, Food & Beverage, and Home Services. Developed brochures and literature around the same. Ghost-wrote blog posts and thought leadership posts for industry leaders.

Creative Director and International Sales

Unhotel® Global

2019-10 - 2021-2 · 1 yr 5 mos

Joined as a content writer and promoted to Creative Director of 2 company brands within the first 4 months due to demonstrated skills in content strategy and project ownership. • Strategised and pitched boutique itineraries for premium, off-beat travel (tailor-made, authentic, luxury experiences). • Managed website content, omnichannel marketing (Facebook, WhatsApp, Instagram, Twitter), and client-specific literature to pitch the brand. Improved social media pages, which saw a 60% increase in organic traffic within the first 4 weeks. • Managed the creative direction for the international travel marketing segment. Trained with international tourism boards for destination knowledge development (United Arab Emirates, South Korea, Azerbaijan), communicated with international vendors and partners, budgeted and procured resources, and handled queries/coordination with clients for a smooth travel experience. • Played a key role in hiring new talent and training new content developers in the company.

Content Weaver

Unhotel® Global

2019-7 - 2019-10 · 4 mos

Bengaluru Area, India

Web Content Creation, Social Media Management, Product Creation

Creative Director

Studio4

2019-10 - 2021-2 · 1 yr 5 mos

Creative lead at marketing agency for several client accounts, directing the brand positioning and messaging for multi-channel marketing. • Managed client accounts across industries: Food&Beverage, Education, Healthcare, Lifestyle, Hospitality, FMCG, Services, and Government Sustainability Departments (across Asia, Europe, and North America). Strategised and proposed key branding collaterals and messaging for 10+ accounts. • Created social media posts, website assets, and website content for accounts. • Ledcross-functional collaboration by way of client management, account handling, project management, as well as freelancer and vendor procurement. • Hosted thought-leadership promotion events through Twitter Q&A sessions with industry leaders.

Intern

Feminism In India

2018-4 - 2018-6 · 3 mos

Authored an article that went viral with 70,000+ reads. Involved in content creation, video editing, and article writing based on history, social issues, and pop culture. Also included social media management.

Fundraiser

HOME Fundraising Ltd

2016-10 - 2016-10 · 1 mo

Cardiff, United Kingdom

Closed a lead on the first day at work. Worked as a fundraiser on behalf of Barnardo's charity, speaking with people from multiple communities on the importance of supporting kids in need of rehabilitation and guidance. Fundraising was a door-to-door process across multiple neighbourhoods in Southern Wales.