pallavi gaur

* Social media marketing * Search Engine Optimisation * Content writing for products

Social media marketing for Omron Healthcare, google analytics and content selection on social media handles such as Facebook, Instagram and You Tube, etc. Executing PR plans – including writing press releases, media selection, communication, follow-up, etc. Website communication - content sourcing and creation Developing e-commerce platform marketing strategies Internal newsletters management – content creation, creative writing and designing Execution of vendors and budget tracking

* Operate, update, implement and develop content for the company's digital channels, including web and SoMe, for the purpose of optimizing brand visibility. * Drive Engagement on SoMe * Mobile App marketing * Develop content for flyers and brochure * Coordinate with vendors for marketing material * Designing assignments on Corel Draw, Photoshop and InDesign. * Other ad hoc marketing tasks. * Update and setup in CMS as well as execute campaigns. * Text writing, text editing and proofreading of online texts. * Designing assignments Corel Draw, Photoshop, and InDesign. * Support for Sales on development of matrices and programmes for customers * Event Coordination * SEO * Other ad hoc marketing tasks.

* Writing SEO Articles & Blogs for Online Portals and Web Directories * Writing Content for client’s Homepage, Products & Services Page * Writing Promotional Content based on the market segment such as Real Estate, Tour and Travel, Fashion, Information Technology, Recruitment and Placement, etc. * Writing B2B & B2C Email Marketing content * Writing Keyword Enriched Content * Social Media Writing * Reviewing and Editing content of new writers * Key skills: Copy Writing, Email Marketing, Press Releases, Testimonials, Reviews, Articles, Blogs and Website content

* Preparing drafts and reports for government projects * Liasoning with community and media * Preparing IEC (Information, Education and Communication) material for under privileged community * Documentary film making on social issues such as disaster management, women empowerment, etc. * Making presentations, banners, advertisements, etc. * Key skills: Project writing, liasoning, Content Management, Communication Strategies, Organizing Streetplays and short film making.

The internship was on making Documentary Films, Corporate Films and Talk shows. Work responsibilities: Writing scripts and editing videos on FCP (Final Cut Pro), Adobe Premier and Adobe After Effects for corporate films based on technical and social concepts such as Energy Conservation and Corporate Social Responsibility respectively in the year 2007-08.

* Content management on SharePoint for Food, Health and Beauty * Analyzing market behavior to develop business strategies such as online ads, press releases, news trackers for clients, etc. * Planning and execution of social media and marketing measurement programs * Preparing content for internal and external communication such as brochures, collaterals, web pages, press releases, leaflets, interview pieces for magazines, etc. * Developing different matrices for global sales team in MS office. * Drafting agenda, coordinating event, and taking interviews, etc. * Preparing strategies for Email Marketing and Social Media Marketing. * To coordinate for web-ex & telephonic conferences within international business heads * Key skills: Strategizing marketing & communication plans, Analyzing business opportunities, Content Management, SharePoint, Event Management and Customer Relation Management (CRM) * Achievements: * Involved in global sales team for managing international clients. * Writing script and anchoring for ‘Employee Dialogue Programme’