Palki Malhotra

Launched and scaled India's first, and largest tech influencer marketing platform

My role included, but not limited to the following : 1) Social media marketing campaigns 2) Press liaison 3) Content creation for press release, fashion shows, new launches, collaborations and client presentations 4) Management of fashion shows and launch events 5) Coordination with partner brands like BMW Motors, Swarovski Elements, Judith Leiber, Brown-Forman for all collaborations 6) Design and content for internal and external marketing collaterals 7) Executing and supervising an year long 25th Anniversary Celebration of Suneet Varma in the fashion industry starting with the Spring Couture show in April’12 at the DLF Emporio, Envi by Gitanjali and Gemfields presents Suneet Varma at IIFA Rocks show, Singapore in June’12, Launch of Platinum Finalandia and Fashion Art with Suneet Varma in Aug’12 culminating with a grand fashion show at the Leela Palace, Delhi in November’12 and the SV Book Launch at the French Embassy in Jan’13.

*Initiated a blog and conducted in-depth research for same to write blog-posts providing insights on the Indian Luxury market. *Designed and drafted monthly Newsletter. *Drafted marketing proposals (Delhi Duty Free, AUDI India) *Graphics and copy/content for proposal presentation (French-Indian Festival, India Entertainment Week) *Event management (Reserve Bank India booth at Indipex Exhibition’11, HTC MTS Mall Activation)

*Interned as a Research and Features writer in the months of June and July’10. *Worked on the Music and Design special issue. *Contributed in multiple ways,including: research, feature writing, photography and fashion styling.