Palak K.

Marketing Manager @ Yu Foods Co

About

Creative marketing professional with 3+ years in the FMCG & D2C sectors. Skilled in scaling brands across Q- commerce, influencer marketing and strategic content creation. Worked on celebrity campaigns, moment marketing & various product launches. Passionate about building aspirational trend- driven stories. Also, driving impact through ATL & BTL Campaigns | Brand & event strategy that converts.

Country

India

City

Gurugram

Industry

Food & Beverages

Skill

Client Relations, Client Services, Campaign Strategies, Social Media, Social Media Communications, Branding, Marketing Strategy, Communication, Strategic Marketing Management, Advertising, Social Media Marketing, Marketing Management, Influencer Marketing, Branding & Identity, Brand Strategy

Experience

Marketing Manager

Yu Foods Co

2024-5 - Present · 2 yrs 5 mos

Gurugram, Haryana, India

-Led 'Rise & Conquer' campaign in collaboration with SpiceJet, featuring Hardik Pandya across full aircraft branding, achieved 5x in brand visibility and sales -Produced and managed Hardik Pandya (Brand ambassador) shoots end-to-end, generating 2M+ views and 3.5x increase in social engagement across various platforms. -Partnered with 15+ A-list influencers, increasing reach by 30%+ and boosting product awareness -Developed Social media strategies and executed on monthly basis, driving 30% YoY follower growth -Assisted Blinkit Q-commerce campaigns, optimizing budget for search & visibility ads, resulting in 35% boost in conversion

Marketing Associate

Yu Foods Co

2022-5 - 2024-5 · 2 yrs 1 mo

Gurugram, Haryana, India

-Conducted market research and competitor benchmarking to build strategies to increase customer engagement by 20% -Led creative execution for product launch events in collaboration with Blinkit & Swiggy Instamart in 2023- 2024 respectively -Worked along with brand designers to develop product visuals aligned with design trends and consumer preferences

Brand Activation Intern

Wizcraft International Entertainment Pvt. Ltd.

2019-5 - 2019-6 · 2 mos

Gurugram, Haryana, India

-Assisted in client servicing for leading brands like BIBA, Netflix, and PepsiCo, ensuring seamless coordination and high-impact execution. -Contributed creative ideas for social media campaigns, driving engaging and brand-relevant content strategies. -Supported the planning and execution of Netflix experiential events for latest show launches, enhancing audience engagement and brand recall. -Collaborated with cross-functional teams to deliver end-to-end event management, from ideation to on-ground execution. -Gained hands-on exposure to brand activations, influencer tie-ups, and customer engagement initiatives in a fast-paced agency environment.