Paige Nelson

Selected as a US + CA Brand Ambassador for Not Your Mother’s Haircare, representing the brand on campus through content creation and experiential sampling activations. Produced monthly Instagram Stories, creating engaging content aligned with brand messaging for a Gen Z audience. Led on-campus sampling initiatives in partnership with student organizations, managing outreach, logistics, and execution to drive product trial and peer-to-peer engagement. Collected and analyzed survey feedback to identify trends in customer perception and purchase intent, delivering actionable insights to inform future brand strategy. Managed all deliverables and timelines independently as a contractor while representing a nationally recognized beauty brand.

Selected to independently manage daily operations at Tapshack, running the coffee shop solo while delivering a consistent, high-quality customer experience. Efficiently prepared and completed all orders in a fast-paced environment while maintaining store organization, cleanliness, and service standards. Built strong customer relationships through attentive service, clear communication, and a welcoming presence. Strengthened multitasking, memory retention, and time management skills by balancing order flow, customer engagement, and operational responsibilities simultaneously. Managed all responsibilities independently, demonstrating reliability, adaptability, and strong interpersonal skills in a customer-facing setting.

Led creative direction from concept to execution, developing platform-specific messaging that positioned Volo as an accessible, community-driven way to build connection through sport. Captured authentic lifestyle content highlighting real member experiences and delivered raw and edited assets for organic use and potential paid boosting. Collaborated with the marketing team on approvals, campaign tracking, and performance alignment to support awareness and league registration growth.

Representing the brand on my college campus by creating and posting short, engaging videos that resonate with my peers. My responsibilities include producing 2-3 videos weekly and posting them to my Gauth x Campus account. Allows me to showcase my leadership and creativity while promoting Gauth on campus and gaining valuable experience in content creation and social media marketing.

Creating weekly trend-driven TikTok content to support CRWD’s brand goals, launches, and community growth. Tracked content performance, managed creator outreach, and helped drive engagement across multiple social platforms. Successfully mobilized a crowd of 50 attendees to an event within 24 hours through targeted outreach and strategic communication at Grand Central Station. Launched and grew a social media account from scratch, developing engaging content and building a consistent follower base. Supported creator outreach and relationship management via email and DMs, including personalized messaging and follow-ups. Audited and organized a campaign of over 2,000 participants using a CMS and Google Sheets to track orders and ensure accurate, timely payouts. Supported campaign execution by organizing deliverables, managing timelines, and maintaining CMS and data systems to keep projects on track. Blended creative strategy with operations, giving me hands-on experience in digital marketing, content production, and campaign coordination.

Create and manage content across Instagram and other digital platforms to support client campaigns and brand storytelling, overseeing and working on nine accounts simultaneously. Develop visually compelling assets, assist on photo and video shoots, and schedule posts aligned with each brand’s tone and goals. Track and analyze campaign performance by creating monthly recap reports that highlight content impact. Collaborate with the agency team to refine social media strategy, maintain brand voice consistency, and execute engaging, trend-driven creative that drives audience growth and client satisfaction.

Provide customers with healthy, delicious, and convenient food options while greeting and assisting customers, taking orders, preparing food, and maintaining a clean store environment. Contributed to operations during the store’s highest sales day in company history, ensuring efficient service and a positive customer experience.

Dedicated to building and managing TripBFF’s official account while growing the brand’s presence. Responsibilities include creating and posting two engaging videos daily, collaborating with the team to develop innovative content ideas, and connecting with a wider audience through strategic social media efforts.

Researching San Diego County business markets and creating reports based on the findings. This role provides real-world experience in understanding market trends, customer preferences, and competition, which are important for a career in sales and marketing.

Direct social media consumers to a linked storefront to boost sales through user-generated content. Generated over 1,500+ orders, 40,000+ product clicks, and $30,000 in revenue.

Studying Marketing and minoring in Digital and Social Media Studies

Honor Roll and Interscholastic Athletics award from 2018-2021. Academic GPA of 4.6